Having a monthly PPC campaign checklist reduces wasted time trying to figure out or remember each step. This streamlined process allows you to focus your energy on getting great ROI on your accounts.
This checklist was created to guide you through the most important aspects of a monthly account review. This includes reviewing KPI's, campaign settings, keywords, quality score, and more.
You will want to customize this to your specific organization's process. However, this should be used as a general framework for your monthly account review.