Introduction

Creating a job description to advertise a new vacancy requires research, speaking to managers and more. If you have never created a job posting before you may get lost in the process.

That's why Process Street has created this Web Designer Job Description Template, to help you create your web designer job description.

In many ways, web design goes in hand with marketing. Web design as a term is often used frequently with the term web development. The two terms definitely go together, all websites require some work in both areas to be functional and streamlined.

Web design, however, is primarily used as the visual aspects of a website. Web development is the backend, more technical work. It is important to make this distinction in your job description. 

Use Process Streets Developer Job Description Template if you believe this will be more appropriate to your aims [HERE].

A websites overall look and feel is given through the use of images, HTML, CSS, and JavaScript. A web designer uses these tools to create visually appealing websites.

66% of people would prefer to see something beautiful when consuming content. Having a good web design caters to this preference.

If your website is unappealing and outdated, you will give your audience a negative impression. On top of this, a good web design aids your search engine optimization strategy (SEO), helps to build trust with your audience, and helps to create consistency.

To obtain a good web design, you must hire a good web designer. Using this template will ensure you get the best web designer candidates applying!

Before you begin this template, take the time to consider the below skills which make a good web designer.

  1. Familiarity with the entire design process, from flow, color, and spacing.
  2. Know HTML like the back of their hand.
  3. Understand the finer points of creating killer copy
  4. Be committed to constant learning
  5. Develop some business skills
  6. Be great listeners
  7. Be passionate about their craft 

Preparation:

Record details

Record the details of your business. Do this by using the form fields below.

Your job title may not be 'web designer' word for word. You can alter the job title to suit your unique position.

Gather job information

You will need to find out information regarding the web designer job role. You will have to speak to the current manager of the relevant department and gather the information you need to post the job. Use the sub-checklist and form fields below to record everything you need.

  • 1
    Location of the job
  • 2
    Salary and benefits included
  • 3
    Examples of projects they will carry out
  • 4
    A summary of the job

Read an example job description

Have a look at the below web designer job description example. This will give you a rough idea of what you are aiming to create.

Web Designer

JOB STATEMENT: Designs and develops Websites and associated applications. Plans and executes design and functionality. Maintains and upgrades service.

Essential Duties:
  • Planning and clarifying website goals
  • Designing functionality and interactivity
  • Developing wireframes, sitemaps, navigation, and site architecture
  • Determining technical requirements, platforms, browser and mobile compatibility
  • Analyzing target audience, marketing, traffic, and media reach
  • Designing and producing visuals, audio, video, and other digital media content
  • Develops and coordinates website content including text, imagery, icons, banners, advertising, cross channel material, etc.
  • Install, configure, and maintain software, platforms, plugins, tools, add-ons, and other technologies
  • Writing and editing content, copywriting
  • Designing webpage layout and visual design
  • Updating and backup of websites, and other maintenance tasks
  • Maintaining security software and plugins
  • Testing and QA
  • Setting and maintaining professional standards of technology, content, display, and performance
  • Solving code problems, fixing functionality and display errors
  • Installing, tracking, and maintaining Google Analytics and other tools, analyzes website for performance, identifies and addresses improvement options
  • Maintaining current design and technology trends by participating in educational opportunities, reading professional publications, participating in professional networks and organizations
  • Implementing and maintaining SEO
  • Providing information by collecting, analyzing, and summarizing data and trends
  • Implementing information systems and organization mission by completing related results as needed
Qualifications/Requirements

JOB REQUIREMENTS:

Education/Experience:

  • Bachelors or Associates Degree in Visual Design, Graphic Design, Web Design, or related.
  • 3+ years of experience in web and graphic design.

Knowledge, Skills and Abilities:

  • Web and graphic design, digital media content development, illustration skills, typography design, Adobe Creative Suite; Illustrator, Photoshop, Dreamweaver.
  • User interface design, wire framing, prototyping, website planning, industry standards, web programming, usability testing, browser compatibility, responsive and mobile development, FTP, HTML & CSS, Google Analytics, social media.
  • Copyright Law, MS Office, file management and file formats.
  • Javascript / JQuery
  • AJAX, MySQL, PHP, OOP experience a plus
  • Wordpress templating, Vin65/WineDirect a plus
  • Work as a team and have verbal communication
  • Maintain accuracy to detail
  • Manage time accurately
  • Maintain organization skills
  • Multitask and Prioritize

PHYSICAL REQUIREMENTS:

  • Sit for an extensive period of time
  • Perform tasks using standard computer equipment

WORK ENVIRONMENT:

  • Limited noise level
  • Indoor climate

PERSONAL PROTECTIVE EQUIPMENT REQUIRED:

  • Side shield safety glasses, safety vest, head/ear protection and proper footwear when in production facility

Writing The Job Description:

Decide the position title

The first thing that catches a candidate's eye when they are job hunting is the job title. This will give them a rough idea of what the web designer position responsibilities will include and if they are able to fill it. Make sure that the title includes what the job will be, so in this case; a web designer role should include 'web designer' in the title.

Use the sub-checklist and form field below

  • 1
    Accurately describe nature of job
  • 2
    Is free of gender or age implications
  • 3
    It is self explanatory for recruitment purposes
  • 4
    It does not exaggerate importance of the role

Jot down responsibilities

The job description should contain a list of the duties and responsibilities associated with the web designer role. You can also include how long each task should take. The list of duties and responsibilities will vary in length, but as a rule, should be as short as possible, otherwise the document becomes an operational manual not a job description.

Web designer responsibilities include the following:

  1. Creating the website's design

  2. Producing sample sites

  3. Meeting with clients to discuss requirements

  4. Demonstrating and receiving feedback about draft sites

  5. Keeping up to date with any recent technological developments and software developments

  6.  Digital retouching and image editing

Required qualifications

Once a candidate clicks on the job description, they will need to know if they are able to qualify academically or with work experience. Jotting down the needed qualifications for the job will ensure the candidate is able to know if they are able to apply for the role.

Highlight hierarchy structure

Reporting lines clarify the responsibilities of the position by showing who the candidate reports to and who reports to them. This is important, not only in relation to compliance issues but also to give the candidate a look into the structure of the organization and how the position they are applying to fits into it.

You can detail how the candidate will fit in your companies hierarchical structure using the long-text form field below.

Include term of employment

The term of employment can be an important piece of information for candidates as they want to know if they will be hired on a short-term basis or long-term basis and if they will need to be looking for another job in the near future. 

Choose salary

Instead of assigning a particular salary to the position, work out a salary range to include in the job description that is competitive with similar positions in other organizations and allows for variations in education and experience. 

The average salary for a web designer is $57,470 per year.

Posting The Job Description:

Preparing for posting

Once you have the post written you will need to get it prepared for posting. Find out how many candidates minimum you need, when the posting will close and if there is any further important information you need.

More than half of all applicants apply to jobs early in the week.

Job description review

Job Description Review

Job title: {{form.Job_Title_Final}}

Job location: {{form.Job_Location}}

Projects: {{form.Projects_That_Will_be_Carried_Out}}

Job summary: {{form.Give_A_Summary_Of_The_Job}}

Job responsibilities: {{form.Responsibilities_Of_The_Job}}

Required qualifications: {{form.Qualifications_Required}}

Salary: {{form.Salary_And_Benefits}}

You can review your job description and approve if you are happy with it. This is a stop task, meaning you are unable to move forward with the job description template until you are happy with the job description and it has been approved.

  • 1
    Job description approval

Shorter job descriptions receive 8.4% more applicants per view.

Choose where to post your job description

Once your job description has been approved, the next step is to choose where you would like to post this job description. You can make a list for where this job description will be posted using the long text form field provided.

There are some good websites out there to list your job description on. Provided below are  some useful links to help you decide where to post your job description:

  1. Indeed

  2. careerbuilder

  3. dice.com

  4. glassdoor.co.uk

  5. Google For Jobs

  6. idealist

  7. LinkedIn

  8. linkup

  9. Monster

  10. US.jobs

  11. Specialty niche job sites

Post the job description

Finally, the last thing you have to do is post the web designer job description you have created and wait for those skilled candidates to start applying! 

Check our Human Resources Pre Employment Screening and learn how to screen candidates appropriately.

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