Discover our CRM Email Template workflow; a comprehensive process ensuring efficient, targeted emails from drafting to performance monitoring.
1
Identify the Target Audience
2
Decide the Objective of the Email
3
Draft the Email content
4
Create the Email subject line
5
Design the email template
6
Approval: Email Design
7
Insert Links in the Email content
8
Test the email template on different devices
9
Approval: Email Content
10
Schedule the email
11
Send a test email
12
Approval: Test Email
13
Adjust the email content based on approval feedback
14
Finalize the email content
15
Integration of email template in CRM
16
Schedule the final email in CRM
17
Approval: Final Email
18
Send the final email through CRM
19
Monitor the email performance
20
Analyze the feedback and prepare for next process
Identify the Target Audience
In this task, you will identify the specific audience for the email. Consider the target demographic, interests, and behaviors. Determine the customer segment or group that will benefit the most from this email communication. Research and analyze customer data and insights to narrow down the target audience. Identify their pain points and how this email can address them effectively.
1
Active buyers
2
Highly engaged
3
Inactive customers
4
New leads
1
Age
2
Gender
3
Location
4
Purchase history
Decide the Objective of the Email
In this task, you will determine the main objective of the email. Clearly define the purpose and desired outcome. Consider whether the objective is to promote a specific product or service, encourage engagement, provide information, or nurture leads. Set measurable goals to evaluate the success of the email campaign.
Draft the Email content
In this task, you will create the content for the email. Focus on engaging and relevant content that aligns with the target audience and the email objective. Use persuasive language, compelling visuals, and a clear call-to-action. Craft a personalized message that resonates with the recipients. Use storytelling techniques, testimonials, or case studies to enhance the email content.
Create the Email subject line
In this task, you will create an attention-grabbing subject line for the email. Consider using action verbs, personalization, curiosity, or urgency to increase open rates. Keep it concise and relevant to the email content. Test different subject lines to optimize open rates and engagement.
Design the email template
In this task, you will design the layout and visual elements of the email template. Create a visually appealing and branded template using a drag-and-drop editor or HTML coding. Ensure the email template is mobile-responsive and optimized for different email clients. Use consistent branding elements and consider the readability and visual hierarchy of the design.
Approval: Email Design
Will be submitted for approval:
Design the email template
Will be submitted
Insert Links in the Email content
In this task, you will insert relevant links in the email content. Identify the specific URLs or anchor links that need to be included. Ensure the links are correctly formatted and functional. Consider using tracking tags to measure the performance of the links in terms of click-through rates and conversion rates.
Test the email template on different devices
In this task, you will test the email template on different devices and email clients. Send test emails to various devices, such as desktops, smartphones, and tablets. Use different email clients, including Gmail, Outlook, and Apple Mail. Verify the email template's responsiveness, layout, and visual elements. Make any necessary adjustments to ensure optimal display across devices.
1
Desktop
2
Mobile
3
Tablet
Approval: Email Content
Will be submitted for approval:
Draft the Email content
Will be submitted
Create the Email subject line
Will be submitted
Insert Links in the Email content
Will be submitted
Schedule the email
Send a test email
Approval: Test Email
Will be submitted for approval:
Send a test email
Will be submitted
Adjust the email content based on approval feedback
Finalize the email content
Integration of email template in CRM
Schedule the final email in CRM
Approval: Final Email
Will be submitted for approval:
Adjust the email content based on approval feedback