Improve your email deliverability with our Email Quality Assurance Checklist, ensuring accuracy, readability, compliance, and effective user interaction.
1
Verify the for address field is filled correctly
2
Confirm the authenticity of the email participants
3
Ensure the subject line is clear and relevant
4
Check the email content for clarity and relevance
5
Validate all links within the email body are functioning and lead to correct destinations
6
Inspect if any attachments are included and they open correctly
7
Check spelling and grammar throughout the email
8
Inspect overall formatting and design of the email template
9
Confirm all necessary information is included in the email body
10
Ensure the email is compliant with legal and company policy
11
Approval: Quality Assurance Manager
12
Test the email in different email clients and devices
13
Ensure unsubscribe link is functional and clearly visible
14
Check if the email is mobile-friendly
15
Evaluate the email for accessibility, i.e. visually impaired users
16
Ensure the readability of the email content
17
Verify all the personalization components such as recipient’s name, company etc. are correctly inserted
18
Check for compliance with the brand style guide
Verify the for address field is filled correctly
Make sure that the recipient's email address is entered correctly in the 'to' field. This ensures that the email is sent to the intended recipient.
Confirm the authenticity of the email participants
Check the email participants' identities to ensure that they are legitimate and authorized to be included in the email.
1
Verify sender's identity
2
Confirm recipients' identities
Ensure the subject line is clear and relevant
Craft a subject line that accurately represents the content of the email and grabs the recipient's attention.
Check the email content for clarity and relevance
Review the body of the email to ensure that the message is clear, concise, and relevant to the recipient.
Validate all links within the email body are functioning and lead to correct destinations
Test all links included in the email's content to ensure that they are working properly and redirecting to the intended web pages.
1
Test links one by one
2
Check link destinations
Inspect if any attachments are included and they open correctly
Verify if any attachments are included in the email and ensure that they can be opened correctly by the recipient.
Check spelling and grammar throughout the email
Proofread the email to identify and correct any spelling or grammar mistakes, ensuring that the email appears professional and error-free.
1
Proofread email body
2
Review subject line
Inspect overall formatting and design of the email template
Evaluate the formatting and design elements of the email template to ensure that they are visually appealing, consistent, and aligned with the brand guidelines.
1
Check font styles and sizes
2
Review color scheme
3
Assess layout and spacing
Confirm all necessary information is included in the email body
Ensure that all relevant and important information is included in the email body to provide the recipient with complete and accurate details.
Ensure the email is compliant with legal and company policy
Check if the email complies with legal requirements and company policies regarding data privacy, confidentiality, and other regulations.
1
Data privacy
2
Confidentiality
3
Legal regulations
Approval: Quality Assurance Manager
Will be submitted for approval:
Verify the for address field is filled correctly
Will be submitted
Confirm the authenticity of the email participants
Will be submitted
Ensure the subject line is clear and relevant
Will be submitted
Check the email content for clarity and relevance
Will be submitted
Validate all links within the email body are functioning and lead to correct destinations
Will be submitted
Inspect if any attachments are included and they open correctly
Will be submitted
Check spelling and grammar throughout the email
Will be submitted
Inspect overall formatting and design of the email template
Will be submitted
Confirm all necessary information is included in the email body
Will be submitted
Ensure the email is compliant with legal and company policy
Will be submitted
Test the email in different email clients and devices
Send test emails and review the rendering and functionality of the email in various email clients and devices to ensure consistency and compatibility.
1
Test in Gmail
2
Test in Outlook
3
Test on mobile device
Ensure unsubscribe link is functional and clearly visible
Check the unsubscribe link in the email to ensure that it functions properly and is easily accessible and visible to the recipient.
1
Visible at the top
2
Visible at the bottom
3
Visible in the footer
Check if the email is mobile-friendly
Check if the email is mobile-friendly to ensure it is properly displayed and functions well on mobile devices. With the increasing use of smartphones for email access, mobile-friendliness is essential for optimal user experience.
1
Yes
2
No
Evaluate the email for accessibility, i.e. visually impaired users
Evaluate the email for accessibility to ensure it can be easily understood and navigated by visually impaired users. Accessibility is important to ensure inclusivity and compliance with accessibility standards.
1
Accessible
2
Not Accessible
Ensure the readability of the email content
Ensure that the email content is easy to read and understand. Clear and concise content improves comprehension and engagement, making the email more effective.
1
Clear and Concise
2
Unclear or Confusing
Verify all the personalization components such as recipient’s name, company etc. are correctly inserted
Verify that all personalization components such as recipient's name, company, etc. are correctly inserted in the email. Personalization adds a personalized touch to the email and improves engagement.
1
Correctly Inserted
2
Incorrectly Inserted
Check for compliance with the brand style guide
Check the email for compliance with the brand style guide to ensure consistency in branding and messaging. Compliance with the brand style guide reinforces brand identity and recognition.
