Maximize your lead management and sales engagement with the Notion CRM Template, a comprehensive process guiding from lead identification to regular communication.
1
Identify potential leads
2
Input leads into CRM
3
Add notable information for each lead
4
Schedule an initial outreach
5
Conduct the initial outreach
6
Update lead information based on outreach result
7
Approval: Manager for follow-up strategy
8
Arrange a further meeting if the lead is interested
9
Prepare presentation for the meeting
10
Conduct the meeting
11
Record meeting notes into CRM
12
Approval: Team Lead of meeting notes
13
Develop and send proposal
14
Record response of proposal in CRM
15
Execute follow-up actions based on proposal response
16
Update CRM for lead status
17
Generate report of lead progress
18
Approval: Senior Manager of lead report
19
Set follow-up schedule for leads
20
Maintain regular communication with the lead
Identify potential leads
This task involves researching and identifying potential leads for the CRM. It is crucial to find leads that align with the target market and have a high potential for conversion. The desired result is to have a list of qualified leads to input into the CRM. Start by brainstorming different lead sources and conducting market research. Consider reaching out to industry influencers and utilizing online directories. Challenges may include finding accurate contact information or identifying the most relevant leads. Required resources or tools may include a lead generation software or access to industry databases.
Input leads into CRM
This task involves inputting the identified leads into the CRM system. It is essential to organize the leads accurately to ensure efficient follow-up and tracking. The desired result is to have all potential leads recorded in the CRM. Access the CRM system and create a new lead entry for each identified lead. Input the relevant information such as contact details, company name, and lead source. Challenges may include data entry errors or missing information. Ensure all mandatory fields are filled in and double-check for accuracy.
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Website
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Referral
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Trade Show
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Social Media
5
Cold Email
Add notable information for each lead
This task involves adding notable information for each lead in the CRM. It is crucial to capture key details about the lead to personalize future interactions and improve the overall customer experience. The desired result is to have a comprehensive profile for each lead. When reviewing the lead's information, note down any relevant details such as their industry, interests, or previous interactions. Consider using fields like 'Notes' or 'Additional Information' in the CRM. Challenges may include finding relevant information or organizing it effectively. Be attentive to details and keep the information updated as new interactions occur.
Schedule an initial outreach
This task involves scheduling an initial outreach to the identified leads. It is important to initiate contact with the leads to establish a connection and explore their interest further. The desired result is to have a scheduled time for reaching out to the leads. Consider the best communication channel (phone call, email, etc.) based on the lead's preferences or industry norms. Use scheduling tools or calendar apps to select an appropriate date and time. Challenges may include coordinating schedules or determining the ideal outreach method. Be flexible and considerate of the lead's availability.
Conduct the initial outreach
This task involves conducting the initial outreach to the identified leads. It is an opportunity to introduce the company, products, or services and gauge the lead's interest. The desired result is to have a successful initial conversation with the lead. Prepare a script or talking points to ensure a consistent and effective approach. Engage in active listening and ask relevant questions to understand the lead's needs. Challenges may include navigating gatekeepers or encountering objections. Be professional, persuasive, and adaptable in the conversation.
Update lead information based on outreach result
This task involves updating the lead's information in the CRM based on the outcome of the initial outreach. It is crucial to keep the lead's profile up to date to track their progress accurately. The desired result is to have accurate information reflecting the outreach result. Review the notes or conversation details from the initial outreach and make relevant updates. Update fields like 'Lead Status' or 'Next Steps' based on the outcome. Challenges may include interpreting or categorizing the outreach result. Use predefined categories or labels to ensure consistency.
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Interested
2
Not Interested
3
Follow-up Needed
4
Qualified
Approval: Manager for follow-up strategy
Will be submitted for approval:
Schedule an initial outreach
Will be submitted
Conduct the initial outreach
Will be submitted
Update lead information based on outreach result
Will be submitted
Arrange a further meeting if the lead is interested
This task involves arranging a further meeting if the lead expresses interest during the initial outreach. It is an opportunity to dive deeper into their needs, present solutions, and discuss next steps. The desired result is to have a scheduled meeting with an interested lead. Assess the lead's availability and propose possible meeting times. Address any questions or concerns they may have and confirm the meeting details. Challenges may include finding a mutually convenient time or aligning schedules between team members. Be responsive, flexible, and accommodating.
Prepare presentation for the meeting
This task involves preparing a presentation for the scheduled meeting with the interested lead. It is crucial to provide valuable and relevant information to showcase the company's offerings and address the lead's needs. The desired result is to have a well-prepared presentation that aligns with the lead's interests. Identify the key points to cover during the presentation and gather supporting materials such as slides, demos, or case studies. Tailor the presentation to the lead's specific industry or challenges. Challenges may include condensing complex information or aligning the presentation with limited time. Ensure the presentation is visually appealing and conveys the company's value proposition effectively.
Conduct the meeting
This task involves conducting the scheduled meeting with the interested lead. It is an opportunity to address any questions, provide further clarification, and strengthen the relationship. The desired result is to have a productive and engaging meeting. Begin the meeting by establishing rapport and reviewing the lead's requirements. Present the prepared materials and actively listen to the lead's feedback. Address any concerns or objections and propose suitable solutions. Challenges may include managing time effectively or handling unexpected questions. Stay attentive, adaptable, and personable throughout the meeting.
Record meeting notes into CRM
This task involves recording the meeting notes into the CRM system. It is crucial to document the key points discussed, decisions made, and action items assigned during the meeting. The desired result is to have accurate meeting notes stored in the CRM. Immediately after the meeting, summarize the main discussion points and any follow-up tasks. Include details such as agreed-upon deadlines or deliverables. Challenges may include capturing all relevant information or organizing the meeting notes effectively. Use consistent formatting and terminology to ensure clarity.
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Prepare proposal
2
Schedule follow-up call
3
Send additional information
4
Provide pricing details
5
Arrange product demo
Approval: Team Lead of meeting notes
Will be submitted for approval:
Conduct the meeting
Will be submitted
Record meeting notes into CRM
Will be submitted
Develop and send proposal
This task involves developing and sending a proposal to the lead based on the discussed requirements and identified solutions. It is an opportunity to provide a detailed overview of the recommended approach and pricing. The desired result is to have a comprehensive and compelling proposal sent to the lead. Gather the necessary information such as pricing details, specifications, and delivery timelines. Structure the proposal logically and include relevant sections like executive summary, solution description, pricing, and terms. Challenges may include condensing complex information or aligning the proposal with the lead's specific needs. Review the proposal for clarity, consistency, and professionalism.
Record response of proposal in CRM
This task involves recording the lead's response to the proposal in the CRM system. It is important to track their decision and any additional feedback or requests. The desired result is to have the lead's response accurately documented. Monitor the lead's response closely, whether it is acceptance, rejection, or a request for further information. Update the relevant fields like 'Proposal Status' or 'Next Steps' accordingly. Challenges may include interpreting the response or addressing any concerns raised. Be attentive to the lead's communication and provide timely responses.
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Accepted
2
Rejected
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Under Review
4
Request for Revisions
Execute follow-up actions based on proposal response
This task involves executing follow-up actions based on the lead's response to the proposal. It is crucial to respond promptly and address any outstanding issues or requests. The desired result is to proactively engage with the lead and foster their decision-making process. Review the lead's response and determine the appropriate next steps. This may include scheduling follow-up calls, providing additional information, or revising the proposal. Challenges may include managing multiple follow-ups or addressing specific concerns raised. Be proactive, responsive, and solution-oriented.
Follow-up Call
Update CRM for lead status
This task involves updating the CRM for the lead's status based on the response to the proposal. It is important to reflect the lead's current position in the sales pipeline accurately. The desired result is an up-to-date lead status in the CRM. Review the lead's response to determine their position in the sales cycle. Update the relevant fields like 'Lead Status' or 'Opportunity Stage.' Challenges may include categorizing complex responses or aligning the lead status with the CRM's predefined stages. Use consistent terminology and ensure the status aligns with the lead's progress.
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Qualified
2
Proposal Submitted
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Negotiation
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Closed Won
5
Closed Lost
Generate report of lead progress
This task involves generating a report summarizing the lead's progress and current status. It is essential to have a comprehensive overview for tracking purposes and decision-making. The desired result is a concise yet informative report. Gather all relevant information from the CRM system, including lead details, interactions, proposal status, and opportunity stage. Use visualization tools or templates to present the data in a clear and organized manner. Challenges may include extracting and compiling the necessary information or creating visualization that accurately represents the lead's progress. Ensure the report is easily understandable and highlights key insights.
Approval: Senior Manager of lead report
Will be submitted for approval:
Generate report of lead progress
Will be submitted
Set follow-up schedule for leads
This task involves setting a follow-up schedule for the leads based on their current status and next steps. It is crucial to stay engaged with the leads and provide timely updates or actions. The desired result is a defined follow-up schedule for each lead. Review the lead's current status and next steps to determine the appropriate follow-up frequency. Consider factors like urgency, complexity, or their decision-making process. Schedule follow-up calls, emails, or meetings accordingly. Challenges may include managing multiple follow-ups or aligning schedules with team members. Use scheduling tools or reminders to ensure adherence to the follow-up schedule.
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Weekly
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Bi-weekly
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Monthly
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Quarterly
5
As needed
Maintain regular communication with the lead
This task involves maintaining regular communication with the lead throughout the sales process. It is important to nurture the relationship, provide updates, and address any concerns promptly. The desired result is a strong and ongoing engagement with the lead. Establish a communication plan based on the lead's preferences and agreed-upon follow-up schedule. Use a combination of communication channels such as email, phone calls, or video conferences. Proactively reach out to provide relevant information, answer queries, and reinforce the value proposition. Challenges may include managing multiple leads or adapting the communication style to the lead's preferences. Be consistent, responsive, and personalized in the communication.