Explore our Product Discovery and Development Process, a feature-rich journey from market analysis and creative ideation to full-scale production and market launch.
1
Identify market needs
2
Generate product ideas
3
Market research for validation of product ideas
4
Define product requirements based on research
5
Approval: Product Requirements
6
Create a prototype or mock-up
7
User testing of prototype
8
Gather and analyze feedback
9
Approval: Prototype Feedback
10
Implement changes to prototype if necessary
11
Review production capacity
12
Finalize product design based on feedback
13
Approval: Final Product Design
14
Launch initial production run
15
Inspect quality of initial production run
16
Approval: Quality Inspection
17
Full-scale production phase
18
Market product to target audience
19
Track sales and customer feedback
20
Iterate based on customer feedback and business objectives
Identify market needs
This task is all about understanding the needs and wants of your target market. It involves conducting market research, analyzing trends, and gathering data to identify gaps or opportunities in the market. The goal is to pinpoint the specific problem or need that your product will address.
1
Technology
2
Healthcare
3
Retail
4
Finance
5
Education
1
Lack of efficiency
2
High costs
3
Limited options
4
Complexity
5
Poor customer service
Generate product ideas
In this task, you will brainstorm and come up with various product ideas that have the potential to solve the identified market needs. Think creatively and consider different approaches or features that could address the pain points of your target market.
1
Ease of use
2
Affordability
3
Customizability
4
Scalability
5
Integration with existing systems
Market research for validation of product ideas
This task involves conducting market research to validate the product ideas generated in the previous task. The goal is to get feedback from potential customers or target market to determine if the ideas resonate with them and have potential for success.
1
Does the product solve a real problem?
2
Is there a demand for the product?
3
Is the product feasible to develop and produce?
4
Are there any potential competitors in the market?
5
Does the product align with the values or preferences of the target market?
Define product requirements based on research
Based on the insights and feedback gathered from the market research, this task focuses on defining the specific requirements and specifications for the product. This includes determining the features, functionalities, design elements, and performance metrics that the product should meet.
Approval: Product Requirements
Will be submitted for approval:
Define product requirements based on research
Will be submitted
Create a prototype or mock-up
In this task, you will create a prototype or mock-up of the product to visually represent its design and functionality. The goal is to provide a tangible representation of the product idea and gather feedback from stakeholders before moving to the next stages of development.
User testing of prototype
This task involves conducting user testing sessions with potential users or target market to gather feedback on the prototype or mock-up. The goal is to evaluate the usability, functionality, and overall user experience of the product.
1
Ease of use
2
Navigation
3
Visual design
4
Performance
5
Functionality
Gather and analyze feedback
Once the user testing sessions are completed, this task focuses on gathering and analyzing the feedback received from the participants. The goal is to identify patterns, trends, or common issues that need to be addressed in the next stages of development.
Approval: Prototype Feedback
Will be submitted for approval:
User testing of prototype
Will be submitted
Implement changes to prototype if necessary
This task involves making necessary changes or improvements to the prototype or mock-up based on the feedback gathered from user testing and analysis. The goal is to refine the design and functionality of the product before moving forward to the next stages of development.
1
User interface
2
Performance
3
Features
4
Visual design
5
Compatibility
Review production capacity
This task focuses on reviewing and assessing the production capacity or capabilities of the organization to ensure that it can meet the demand for the product. Consider factors such as manufacturing capacity, resources, technology, and expertise required for production.
Finalize product design based on feedback
Approval: Final Product Design
Will be submitted for approval:
Create a prototype or mock-up
Will be submitted
Gather and analyze feedback
Will be submitted
Launch initial production run
Inspect quality of initial production run
Approval: Quality Inspection
Will be submitted for approval:
Launch initial production run
Will be submitted
Inspect quality of initial production run
Will be submitted
Full-scale production phase
Market product to target audience
Track sales and customer feedback
Iterate based on customer feedback and business objectives
