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Write down quantitative outcome measure for the event (Budget, leads, conversions)
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Finalise date and venue with Likkesh
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If external venue , get the price quotes and confirm with Shreekala
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Get topic and schedule with Acads team
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Confirm speakers / faculty for the event
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Validate event schedule calendar & Marketing plan with Arun
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Put a print out of event schedule calendar in Arun’s cabin
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Write content for email, landing pages
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Review content by Arun
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Design the landing page, and infusionsoft forms and payment links in PayU money
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Reach out to designer for the creatives on social media.
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Get a poster designed for the event, print it and put it up at the Center
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Design and Print the Marketing collaterals & goody bag (discount coupons, B-school info, gits) etc
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Update Website event page with the details
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Feature event on external event sites like Explara, Book my show, Mera events
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Send announcement email to all students (excluding current)
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Send announcement email to all prospects in last 1 year
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Schedule the 3-email sequence to those who are tagged for the event
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Send 3 SMS announcement blasts. Schedule it 5 days, 3 days and 1 day before event
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Create a facebook campaign with 2 variation (lead gen form Vs Landing page)
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Create a facebook event and promote it to increase visibilty
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Create a page specific pop-up to show the event details.
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Create google builder url for social media sharing & tracking traffic
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Posts to be made in all Linkedin groups that are relevant
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Write a PR article that can be posted on Event listing sites
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Create tweet calendar with different images and posts
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Post on Google+ brand page
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Ask Operations to update Classroom PPT about the event
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Ask students to post on external forums about the event
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Update signature on GMAT Club, PG and BTG to have the link of the event
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Post on the CrackVerbal forum about the event
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Schedule a bi-weekly meeting between Sales and Marketing to discuss number of leads / conversions
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Get a confirmation on the attendee number and decide the status of the event (Go or Not Go signal)
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Get confirmation from the faculty / speakers one day before the event
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Send the reminder email and SMS 1 hour before the event starts
