Templates /
Checklist for Paid Events

Checklist for Paid Events

Pre-Event Marketing
Marketing during the Event
Post-Event Marketing

Pre-Event Marketing

  • 1

    Write down quantitative outcome measure for the event (Budget, leads, conversions)
  • 2

    Finalise date and venue with Likkesh
  • 3

    If external venue , get the price quotes and confirm with Shreekala
  • 4

    Get topic and schedule with Acads team
  • 5

    Confirm speakers / faculty for the event
  • 6

    Validate event schedule calendar & Marketing plan with Arun
  • 7

    Put a print out of event schedule calendar in Arun’s cabin
  • 8

    Write content for email, landing pages
  • 9

    Review content by Arun
  • 10

    Design the landing page, and infusionsoft forms and payment links in PayU money
  • 11

    Reach out to designer for the creatives on social media.
  • 12

    Get a poster designed for the event, print it and put it up at the Center
  • 13

    Design and Print the Marketing collaterals & goody bag (discount coupons, B-school info, gits) etc
  • 14

    Update Website event page with the details
  • 15

    Feature event on external event sites like Explara, Book my show, Mera events
  • 16

    Send announcement email to all students (excluding current)
  • 17

    Send announcement email to all prospects in last 1 year
  • 18

    Schedule the 3-email sequence to those who are tagged for the event
  • 19

    Send 3 SMS announcement blasts. Schedule it 5 days, 3 days and 1 day before event
  • 20

    Create a facebook campaign with 2 variation (lead gen form Vs Landing page)
  • 21

    Create a facebook event and promote it to increase visibilty
  • 22

    Create a page specific pop-up to show the event details.
  • 23

    Create google builder url for social media sharing & tracking traffic
  • 24

    Posts to be made in all Linkedin groups that are relevant
  • 25

    Write a PR article that can be posted on Event listing sites
  • 26

    Create tweet calendar with different images and posts
  • 27

    Post on Google+ brand page
  • 28

    Ask Operations to update Classroom PPT about the event
  • 29

    Ask students to post on external forums about the event
  • 30

    Update signature on GMAT Club, PG and BTG to have the link of the event
  • 31

    Post on the CrackVerbal forum about the event
  • 32

    Schedule a bi-weekly meeting between Sales and Marketing to discuss number of leads / conversions
  • 33

    Get a confirmation on the attendee number and decide the status of the event (Go or Not Go signal)
  • 34

    Get confirmation from the faculty / speakers one day before the event
  • 35

    Send the reminder email and SMS 1 hour before the event starts

Marketing during the Event

  • 1

    Distribute the attendance sheet
  • 2

    Click photos during the event
  • 3

    Post live updates on FB and Twitter about the event and share the pictures
  • 4

    Distribute the collateral to attendees
  • 5

    Distribute gifts to the speakers (in case any)
  • 6

    Get a PR cover for the event
  • 7

    Write summary of the event
  • 8

    Get the feedback forms filled
  • 9

    Take some student review videos

Post-Event Marketing

  • 1

    Send thank you mail to attendees along with any collateral that was promised
  • 2

    Write a blog about the event and publish it
  • 3

    Send the miss you mail with the link to blog about the event.
  • 4

    Update the events page and video library with video
  • 5

    Post the video on youtube along with appropriate titles
  • 6

    Send a survey mail to those who are tagged but did not attend the event
  • 7

    Send an email with validation of the quantitative measures decided for the event

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