Content Creation – Dental

Use this workflow to guide you through the monthly content creation tasks.

Preparation Stage

Planning Stage

Approval: Content Calendar

Creation Stage

Approval: Content Approval

Scheduling Stage

Preparation Stage

Let's lay the foundation to a great months content - analysing the performance of content in the previous month will give a clear indication of what will work well.

1

Download Metricool Analytics Report for the previous month
2

Analyse previous months content performance - identify best performing content type. Use this to inform strategy
3

Send Metricool Report to client - with a brief overview of content performance and the suggested content outline for following month

Planning Stage

Now that we know what content works well for the client, lets plan the content for the upcoming month.

Awareness Day Calendar

1

Identify 2/3 Awareness Days to showcase this month
2

Set up the calendar for the month
3

Add in the 2/3 awareness days, adjust posts where appriopriate
4

Populate the calendar with the post topics
5

Populate the calendar with the post format
6

Populate the calendar with the resource links

Approval: Content Calendar

Planning Stage

Will be submitted

Creation Stage

Let's get creative!

Now that we have the approved content calendar - it's time to start creating the content.

Detailed Step by Step instructions can be found in this workflow.

1

Create one task for each planned post in the clients area on Click Up. Naming convention to be used: Date - Topic (01.01.22 - Dental Implants)
2

For each post: Select the appropriate caption from the Master Content Bank Spreadsheet - EDIT AS APPROPRIATE
3

For each post: Add the clients contact details - including the use of Emoji's.
4

For each post: Add the relevant hashtags
5

For each post: Add the relevant graphic from Canva