Develop a Content Marketing Strategy

Introduction to Startups (Hosted by QLC.io)

• The overall journey
• Ingredients required for that success story
• The process that creates the success
• Importance of your founding team
• Startup as self-expression

Introduction to Project (Hosted by your startup co-founder/team member)

• Deep dive into the vision of the startup
• Understanding of where the startup fits in the market
• Where we are and where we're going
• What we need help with

Topics

• A deep dive into Lean Startup
• Discussion on failure cases / success cases
• Startup as a science experiment
• The process of customer development
• The stages of a business

Team Exercise

1. Creation of lean canvas

Weekly online check-in

1. Discussion of homework and progress
2. Team mentoring
3. Planning of next steps / goals

Topics

• Competitive landscape analysis and Gartners Magic Quadrant
• Why internet marketing is where most of the new wealth is created
• Online marketing potential and possibilities

Team Exercise

1. List major disruptions in your industry
2. Case study on competitor's content marketing strategy

Weekly online check-in

• Discussion of homework and progress
• Team mentoring
• Planning of next steps / goals

Topics

• What do I write about?
• Key components of a great blog post
• Content optimisation for search and social media
• Tools to identify hot topics and keywords

Team Exercise

1. Draft content marketing strategy and list of key topics
2. Define metrics to track and look out for

Weekly online check-in

1. Discussion of homework and progress
2. Team mentoring
3. Planning of next steps / goals

Topics

• What type of content should your brand create
• How should you speak to your customers / readers
• How do you create a map / plan for your content
• Key formats of content marketing
• Seeding and distribution, without paid media

Team Exercise

1. Draft a content piece (each) and promote it via marketing channels
2. Create a timeline mapping for the content pieces

Weekly online check-in

1. Discussion of homework and progress
2. Team mentoring
3. Planning of next steps / goals

Topics

• Software tools you can leverage for content marketing
• Best practices for hiring contract or fulltime writers / editors / designers
• How to build content marketing into your team and daily operations
• Content production techniques and scalable systems

Team Exercise

1. Outline and perform initial testing / validation
2. Draft email marketing campaign

Weekly online check-in

1. Discussion of homework and progress
2. Team mentoring
3. Planning of next steps / goals

• Pitching of teams to startup
• Overall experience sharing of program
• Discussion on next steps for teams and individuals
• Program feedback

• List of content topics and themes
• Content marketing writeups (per candidate)
• Content distribution strategy