Excellent Adventures/Premium Video Release

This is the process for releasing new Excellent Adventures episodes and premium videos on ExcellentAdventures.tv

Pre-Release:

Producer gets guest(s) Paypal email and adds it to talent directory

Producer uploads game footage, cam footage, and audio to Basecamp

Audio Engineer processes mic and game audio

Editor downloads processed audio file and begins editing

Editor uploads episodes to Basecamp for Producer's review

Editor creates 60s trailer and uploads to Basecamp

Writer reviews episodes and writes titles, summaries, tags

Writer posts drafts to Basecamp for Designer to use in graphics

Designer makes graphics and uploads to Basecamp

Pivotshare:

PA uploads each episode to Pivotshare

PA adds metadata to each episode

Set Featured Banner Header

set custom preview to 5 minutes

PA creates coupon in Pivotshare

Upload trailer to Pivotshare

PA messages guest to give them the heads up

Syndicate to ExcellentAdventures.tv

set Featured Banner Header on ea.tv

Soft-Launch on Mailchimp:

Import new customers from Pivotshare to Mailchimp

Write and schedule email blast to current subscribers active in the past 2 months

Write and schedule email blast to former subscribers

Write and schedule email blast to contest entrants

Write and schedule email blast to CrossCounter.tv list

Add email to drip campaign

YouTube/Twitch:

Upload trailer to YouTube

Add annotations to excellentadventures.tv to YouTube trailer with Excellent Adventures annotations template

Set YouTube header

PA schedules Premiere for 6PM PST on YT/Twitch

Buffer:

Make image posts

Make video posts

Facebook:

Schedule Facebook/Twitter Posts

Change Facebook cover

Twitch:

change Twitch header

upload each episode and schedule premiere

add metadata

Instagram:

create instagram video

Create Instagram post

Send instagram image to mike & steve

Twitter:

change twitter header on @crosscountertv

change twitter header on @gootecks

send banner image to guest

Release Day:

Email DreamKing at Eventhubs about the new episode

Create Reddit Ad

Post-Release:

Pick Raffle Winners

Import raffle emails to mailchimp

Pay guest

Social Posts:

Twitter

Facebook

Instagram

Google+

Facebook Groups

Pre-Release:

Producer gets guest(s) Paypal email and adds it to talent directory

1

https://airtable.com/shrujcwZo8KkZc3U8

Producer uploads game footage, cam footage, and audio to Basecamp

Audio Engineer processes mic and game audio

Editor downloads processed audio file and begins editing

1

load in processed audio
2

color correct camera footage
3

add EA intro bumper
4

add EA outro bumper
5

add lower thirds for hosts & guests

Editor uploads episodes to Basecamp for Producer's review

1

4 mp4 files from xsplit
2

wav files from microphones

Editor creates 60s trailer and uploads to Basecamp

1

1920x1080

Writer reviews episodes and writes titles, summaries, tags

WHY TITLES, DESCRIPTIONS, AND SUMMARIES ARE IMPORTANT

Increases SEO visibility for increased organic traffic
Subtly prompts guests to post and retweet
Descriptions are used to sell to ad inventory to sponsors

1

Title for each episode
2

Description for each episode

Guidelines for writing strong titles & descriptions

Excellent Adventures - Episodes #XXX-XXX feat. GUEST (@GUESTTWITTERHANDLE)

Writer posts drafts to Basecamp for Designer to use in graphics

Designer makes graphics and uploads to Basecamp

1

Twitter header
2

FB header
3

Pivotshare header
4

Thumbnail (YT + Pivotshare)
5

YouTube Header

Pivotshare:

PA uploads each episode to Pivotshare

PA adds metadata to each episode

1

title
2

description from basecamp
3

thumbnail
4

set to subscribers-only
5

set preview to 5-10min.
6

Set thumbnail and featured banner in Pivotshare
7

turn video ON in Pivotshare

For more GUEST NAME HERE:
http://twitter.com/GUEST
http://facebook.com/GUEST
http://instagram.com/GUEST

For more gootecks:
http://twitter.com/gootecks
http://instagram.com/gootecks
http://twitch.tv/crosscountertv

For more Excellent Adventures:
http://twitch.tv/crosscountertv
http://youtube.com/crosscountertv
http://twitter.com/crosscountertv
http://facebook.com/crosscounter

set custom preview to 5 minutes

PA creates coupon in Pivotshare

1

GUESTNAMESUB - 3 month sub - 15 use limit
2

GUESTNAMEDOWNLOAD - free download - 15 use limit

Upload trailer to Pivotshare

PA messages guest to give them the heads up

Thank them, include coupons, include copy and paste Tweets/FB post

Syndicate to ExcellentAdventures.tv

1

main video
2

bonus battle

Soft-Launch on Mailchimp:

Import new customers from Pivotshare to Mailchimp

Write and schedule email blast to current subscribers active in the past 2 months

Lists available:

Excellent Adventures
Cross Counter Training past customers
ebook list
Evo List

Write and schedule email blast to former subscribers

Write and schedule email blast to contest entrants

Write and schedule email blast to CrossCounter.tv list

Add email to drip campaign

YouTube/Twitch:

Upload trailer to YouTube

Add annotations to excellentadventures.tv to YouTube trailer with Excellent Adventures annotations template

Set YouTube header

PA schedules Premiere for 6PM PST on YT/Twitch

Buffer:

Make image posts

1

@gootecks IG
2

@crosscountertv IG

Make video posts

1

Twitter: @gootecks
2

Twitter: @crosscountertv
3

Facebook: gootecks
4

Facebook: Cross Counter

Facebook:

Schedule Facebook/Twitter Posts

Pre-Release:

Day -2: New Excellent Adventures have arrived ft. @AvoidThePuddle! Check out the trailer at https://excellentadventures.tv/media/excellent-adventures-of-gootecks-%26-mike-ross-feat.-aris-episodes-%2367-70/25602/preview and get a free 2 week trial
Day -1: We're giving away free subscriptions and downloads for http://ExcellentAdventures.tv! Head over to https://www.facebook.com/crosscounter/app_228910107186452 to enter now
LAUNCH: The new Excellent Adventures featuring Aris is now available! Check out the trailer at:
Day 1 (Saturday): There's still time to enter our raffle to win free subscriptions to http://ExcellentAdventures.tv! Go to https://www.facebook.com/crosscounter/app_228910107186452 to enter now
Day 2 (Sunday):

Change Facebook cover

Twitch:

change Twitch header

upload each episode and schedule premiere

add metadata

Instagram:

create instagram video

Create Instagram post

Send instagram image to mike & steve

Twitter:

change twitter header on @crosscountertv

change twitter header on @gootecks

Release Day:

Email DreamKing at Eventhubs about the new episode

Hey Steven,

Just wanted to let you know that we have a new video up on the ExcellentAdventures.tv.

Here is the embed code:

EMBED CODE

Right now it's available for subscribers (who can get a 2 week free trial, BTW) or people can download it for $4.99 and rent for $2.99 respectively.

If you could please post about it, it would be greatly appreciated! We have a special coupon code for EventHubs readers, EVENTHUBSKBRAD. That'll give your readers 50% off.

Thank you Steven!