Identify and follow influencers while trying to get the attention of their followers
Identifying influencers is kinda obvious i know, but there are several ways to look at this and you need to understand one more thing too that isnt so obvious but coming from my background this one thing has been responsible for massive leverage. Lets start with the obvious and work our way outside the box from there.
Lets take a bullet point look at the types of support you can ask for or expect from an influencer
- As a JV /affiliate where they will promote your products for commissions
- Social Shares
- Solo / Ezine ads
- Website or Newsletter Ad Space
Top Prospect Influencers
These are the big guys that are not too big that they are unlikely to recommend your content, but are big, "A Class" type bloggers and content marketers and have large email lists, but have a track record of sharing quality content, promoting great products and even better if they do webinars regularly too as this is a great opportunity for reciprocal webinars.
Make a list of suitable top prospect influencers, and create an excel form which can be used to add influencers to as well as some basic info about them.
B & C Grade Influencers
This is not meant to be derogatory but these influencers are not quite Class A yet and may well be on the way up but perhaps not quite in the top 20 or so Class A Influencers. Depending on your niche there may be more or less of those.
The opportunity of this level is that they may be more open to selling you some ad space, solo ads or book a webinar. They will have a decent sized email list too. These levels will get hit on less with requests for promotions and its possible to work tightly with a few of them which i will get deeper into at the end of the article in the tools section and in a case study video.
This strategy has helped me hugely in the past. Where i have recognised a potentially great new product creator, kept tabs on them, reached out to them, helped them get exposure, traffic and sales. If they are decent people they will always appreciate the help given and will return the support no matter how big they become later. I wont mention names here but there are 3 very well known I.M product creators that i have helped on the way up. I can count on their support with every new product and these days they can drive significant sales.
Getting Influencers Followers attention
The simplest and easiest way is getting recommended by the influencer, but what happens when you cannot get that recommendation?
In the tools section i will share an easy way to follow their followers and you do NOT even need to do this from your main twitter account or Facebook account! This way you create a persona that is always cheerleading your main social accounts and content and itv can be automated too!