On Page SEO

On Page SEO Checklist For Dentists
  1. Title Tags: Do you have keywords in your title?
  2. Clean URLs: Use clean, SEO friendly URLs. 
  3. Duplicate Content: Check for duplicate content. 
  4. Logo & Images: Optimize your logo and other images.
  5. Non-www to www: Ensure non-www to www redirect is setup.
  6. Webmasters: Setup Google Webmaster Tools & Ensure that Google can crawl your site properly. 
  7. Google Analytics: Install Google Analytics Snippets
  8. Indexable Menus: Ensure your navigation menu items are indexable.
  9. NAP = Google My Business Page: Does NAP on website match Google Places? 
  10. City/Service Page: Add city / service pages to your website.
  11. Blog: Does the website have a blog?
  12. Mobile Responsive: How Does Your Website Appear On Mobile? 

Google+ Profile

Google+ Page Optimization Checklist
  1. Google Profile: Do you have a Google+ Profile setup?
  2. Google My Business Page Claim: Claim your Google listing.
  3. Google Profile + Google Plus: Is your Google Local profile merged with the Google+ page?
  4. Accurate Category: Are you listed in the right category?
  5. Accurate Listing: Ensure that your business name is EXACTLY listed in Google Places.
  6. Logos & Cover Photo: Add your logo and cover photo. At least 5 more photos to optimize for the carousel.

Schema

Schema Tags
  1. Check Schema: Test your website for existing schema.
  2. Generate Schema: Generate local and business schemas for your website.
  3. Implement Schema: Add Business Details In Schema.

Important Directories

Important Directory Listings
  1. Bing: Create & Claim Listing on Bing.
  2. ExpressUpdate: Create & Claim Listing on ExpressUpdate.
  3. Yelp: Create & Claim Listing On Yelp.

Citation

Local Citations
  1. Top 50 Citations: Submit To Top 50 Citation Sites. (Checkout BrightLocal List)
  2. Fix Listings: Fix NAP For Wrong Citations.
  3. Niche Sites: Submit To Niche Specific Sites.
  4. HyperLocal: Submit To Hyperlocal Directories. 
  5. Competitor Citations: Find Your Competitor's Citations and Additional Sources 
  6. Modify Old Citations: You can modify old or defunct citations. If a website has already cited an old address of your business.

Reviews

Reviews
  1. Negative Reviews: Respond Back To Negative Reviews.
  2. Generate Reviews: Ask Existing Customers To Leave A Review. 
  3. Make Easy To Review: Make It Easy For Customers To Review You.

Conversion

Conversion Rate Optimization
  1. Call To Action: Is Your Call To Action Displayed Prominently?
  2. Phone#: Is The Phone Number Prominently Displayed?
  3. Testimonials: Display Testimonials / Reviews On Your Website

Social

Social Media Optimization
  1. Twitter: Create A Twitter Profile
  2. Facebook: Create A Facebook Page
  3. Foursquare: Claim Your Venue On Foursquare

Conclusion:

Local SEO is a valuable tool for every business that has a physical address and wants to use the Internet to get more customers from people searching for businesses/services/goods in their area.

The techniques to use for local SEO are over and above traditional SEO techniques meaning that you should first do your SEO as you would without caring about local and then optimize for local using the methods outlined above.

In a nutshell, the most important aspects of local SEO are:

Display the full contact information on your website

Use the same address consistently throughout all places, networks

Register for Google+ for business, FB and other directories

Try to get people review your business on trusted services and make sure that you reply back.

Sign up for a FREE account and
search thousands of checklists in our library.

Sign up for a FREE account and search thousands of checklists in our library.