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Content Marketing
PPC Weekly Campaign Review Checklist

PPC Weekly Campaign Review Checklist

Run this weekly PPC checklist for each account under management
1
Introduction:
2
Input campaign data
3
Review key metrics
4
Check display network placements
5
Make sure budget is being utilized
6
Check & optimize bids
7
Analyze keyword performance
8
Review negative keywords
9
Report/Action items:
10
Summarize findings
11
Create a report
12
Approval: Weekly campaign report
13
Print or email report
14
Sources:
15
Related checklists: