Do non-www versions of every URL 301 to www versions (or vice-versa)?
2
Do URLs that end in / 301 to versions that have no / (or vice-versa)?
3
Do all mixed case URLs 301 to lowercase versions?
On-Page SEO
1
Ensure all pages have at least 300 words of content.
2
What pages are we using the rel=canonical tag?
3
The HTML does not contain any formatting or layout information, this is all contained in the CSS referenced in the document
4
Site is compatible with current and penultimate versions of IE, Firefox, Chrome, Safari for desktop and similarly popular browsers of mobiles such as IPhone, Android, and Windows 7
Location Contact Information
Ensure location contact information is correct and matches GMB.
Other Items
1
Create XML sitemaps for page so we can submit to Google. This should be done quarterly.