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Sales Manager Job Description Template

Sales Manager Job Description Template

Run this checklist when you need to write a killer job description for onboarding a new sales manager.
Record details
Gather job information
Read an example job description
Writing The Job Description:
Decide the position title
Jot down responsibilities
Required qualifications
Highlight hierarchy structure
Include term of employment
Choose salary
Posting The Job Description:
Preparing for posting
Job description review
Choose where to post your job description
Post the job description
Relevant Checklists:


Creating a job description to advertise a new vacancy requires research, speaking to managers and more. If you have never created a job posting before you may get lost in the process.

That’s why Process Street has created this Sales Manager Job Description Template, to help you create your sales manager job description.

Sales managers lead and coach a team of salespeople. Tasks include assigning sales territories, setting quotas, mentoring the members of the sales team, assigning sales training, building a sales plan, and hiring and firing sale employees.

The overall responsibility of a sales manager is to oversee sale quotas and make sure all sale employees are meeting those quotas.

By using effective sale management strategies, an extra 5 to 10% of sales can be captured. This could be the difference between keeping your head above water and generating a profit.

To create and execute effective sales management strategies, you need to hire the best sale managers. Using this template will ensure you get the best sale manager candidates applying!

Before you begin this template, take the time to consider the below skills which make a good sales manager.

  1. Analytical ability
  2. Understand the buyer
  3. Active listening and responsiveness
  4. Concise communications
  5. Service orientation
  6. Planning and organizing
  7. Business acumen
  8. Coaching and mentoring
  9. Using technology to boost productivity
  10. Leadership


Record details

Record the details of your business. Do this by using the form fields below.

Your job title may not be ‘sales manager’ word for word. You can alter the job title to suit your unique position.

Gather job information

You will need to find out information regarding the sales manager job role. You will have to speak to the current manager of the relevant department and gather the information you need to post the job. Use the sub-checklist and form fields below to record everything you need.

  • 1

    Location of the job
  • 2

    Salary and benefits included
  • 3

    Examples of projects they will carry out
  • 4

    A summary of the job

Read an example job description

Have a look at the below sales manager job description example. This will give you a rough idea of what you are aiming to create.

Manager, Sales


SolarWinds (NYSE: SWI) provides powerful and affordable IT management software to more than 100,000 customers worldwide – from Fortune 500 enterprises to small businesses. Focused on the real-world needs of IT professionals, SolarWinds products are downloadable, easy to use and maintain, and provide the power, scale, and flexibility needed to manage today’s complex IT environments.

SolarWinds is one of the fastest-growing software companies and has been featured on the Top Small companies in America list by Forbes magazine in 2012 and 2013! SolarWinds is a fast-paced, results-oriented dynamic company with a strong vision in a growing global market. We’re changing the way enterprise software is marketed and sold and we need someone who can execute on the sales model and the vision.

We are seeking a Sales Manager for our Lehi office. This role is responsible for building and managing a team of inside sales resources to sell software consistently and predictably to achieve pre-determined sales quotas and targets while ensuring a satisfied customer base to build a sustainable business for future success in the territory.


The Sales Manager has responsibility for all activity within the assigned territory, including:

  • Achieving sales targets for SolarWinds products, solutions and initiatives within specific time frames across multiple market segments
  • Using Salesforce.com as a sales management productivity tool and champion its use with the Sales Reps and SE’s
  • Providing timely and accurate business forecasts to sales and executive management
  • Building and effectively lead an inside sales organization through hiring, training, development, and daily goal/objective setting
  • Managing direct and channel partner business transactions
  • Working closely with other cross-functional management teams in marketing, product, and finance operations
  • Executing on appropriate internal and external processes
  • Must possess strong leadership skills and the ability to build and motivate a sales organization to ensure both short and long term goals, objectives and quotas
  • Ability to understand sales numbers and manage to daily sales metrics
  • Ability to make adjustments to maintain deal velocity and momentum
  • Ability to understand and communicate business concepts
  • Ability to adapt to changing business issues and requirements

Experience Required:

  • Minimum of 4 years in a quota carrying sales role with demonstrated achievement
  • Minimum of 2 years sales management experience
  • Experience with Salesforce.com is a plus
  • Ability to lead, motivate and execute with a team of inside sales resources
  • Proven ability to recruit, train and scale against aggressive growth targets
  • Demonstrated ability to work in a fast paced, ever changing environment

Writing The Job Description:

Decide the position title

The first thing that catches a candidate’s eye when they are job hunting is the job title. This will give them a rough idea of what the sales manager position responsibilities will include and if they are able to fill it. Make sure that the title includes what the job will be, so in this case; a sales manager role should include ‘sales manager’ in the title.

Use the sub-checklist and form field below

  • 1

    Accurately describe nature of job
  • 2

    Is free of gender or age implications
  • 3

    It is self explanatory for recruitment purposes
  • 4

    It does not exaggerate importance of the role

Jot down responsibilities

The job description should contain a list of the duties and responsibilities associated with the sales manager role. You can also include how long each task should take. The list of duties and responsibilities will vary in length, but as a rule, should be as short as possible, otherwise the document becomes an operational manual not a job description.

Common responsibilities of sales managers include:

  1. Setting targets, performance plans and rigorous objective standards for sales representatives

  2. Meet with reps one-to-one weekly to review progress, performance, and targets

  3. Deliver deep performance reviews for each individuals step

  4. One-to-one coaching of individuals sale representatives

  5. Recruit, select, onboard and train new sales reps

  6. Ensure that reps use sale technologies such as CRM

Required qualifications

Once a candidate clicks on the job description, they will need to know if they are able to qualify academically or with work experience. Jotting down the needed qualifications for the job will ensure the candidate is able to know if they are able to apply for the role.

Highlight hierarchy structure

Reporting lines clarify the responsibilities of the position by showing who the candidate reports to and who reports to them. This is important, not only in relation to compliance issues but also to give the candidate a look into the structure of the organization and how the position they are applying to fits into it.

You can detail how the candidate will fit in your companies hierarchical structure using the long-text form field below.

Include term of employment

The term of employment can be an important piece of information for candidates as they want to know if they will be hired on a short-term basis or long-term basis and if they will need to be looking for another job in the near future. 

Choose salary

Instead of assigning a particular salary to the position, work out a salary range to include in the job description that is competitive with similar positions in other organizations and allows for variations in education and experience. 

The average salary for a Sales Manager is $91,563.

Posting The Job Description:

Preparing for posting

Once you have the post written you will need to get it prepared for posting. Find out how many candidates minimum you need, when the posting will close and if there is any further important information you need.

More than half of all applicants apply to jobs early in the week.

Job description review

Job Description Review

Job title: {{form.Job_Title_Final}}

Job location: {{form.Job_Location}}

Projects: {{form.Projects_That_Will_be_Carried_Out}}

Job summary: {{form.Give_A_Summary_Of_The_Job}}

Job responsibilities: {{form.Responsibilities_Of_The_Job}}

Required qualifications: {{form.Qualifications_Required}}

Salary: {{form.Salary_And_Benefits}}

You can review your job description and approve if you are happy with it. This is a stop task, meaning you are unable to move forward with the job description template until you are happy with the job description and it has been approved.

  • 1

    Job description approval

Shorter job descriptions receive 8.4% more applicants per view.

Choose where to post your job description

Once your job description has been approved, the next step is to choose where you would like to post this job description. You can make a list for where this job description will be posted using the long text form field provided.

There are some good websites out there to list your job description on. Provided below are  some useful links to help you decide where to post your job description:

  1. Indeed

  2. careerbuilder

  3. dice.com

  4. glassdoor.co.uk

  5. Google For Jobs

  6. idealist

  7. LinkedIn

  8. linkup

  9. Monster

  10. US.jobs

  11. Specialty niche job sites

Post the job description

Finally, the last thing you have to do is post the sales manager job description you have created and wait for those skilled candidates to start applying! 

Check our Human Resources Pre Employment Screening and learn how to screen candidates appropriately.  


Relevant Checklists:

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