1. Identify & Outline Sections:

Your Sales Page should include theses sections:

  • 1
    Above The Fold
  • 2
    Call To Action (CTA)
  • 3
    Course Value
  • 4
    Course Content
  • 5
    Call To Action
  • 6
    Address Objections
  • 7
    Testimonials
  • 8
    Introduce Cost
  • 9
    Satisfaction Guarantee
  • 10
    Bonus(es)
  • 11
    Call To Action
  • 12
    About Me/Bio (Optional)
  • 13
    Footer Elements

1.1 Above The Fold

"Above The Fold" is what customers will see as a first impression on your Sales Page without needing to scroll.

The Header of the page can include a small version of your Logo and the "Menu Bar" (optional).

Below the Header you should include an Image (or Sales Video) of your product, a Product Headline, and a Description of the product.

Example:

Headline:

Learn Facebook VIDEO Advertising!

Discover How To Drive Highly-Targeted Traffic To Your Offers & Funnels With Simple 30-Second Videos On Facebook!

Paragraph:

Facebook Advertising is hands-down the most effective way to SCALE your business, so you can reach more people, attract new leads, and convert more sales!

And Facebook VIDEO Advertising can be the most effective way to lower costs and boost conversions!

1.2 Call To Action (CTA)

Near the top of your Sales Page and product image/video, include a Call To Action (CTA for short).

Your CTA should be a button that clearly states what the viewer should do.

Example: Enroll in FB Video Ads Today!

1.3 Course Value

Identify what your course offers by creating a Visual Checklist outlining all the Features of your course.

1.4 Course Content

Provide a Preview of the course, and include all Modules and Sections that students would see inside the course.

Optional: Include a Video Tour of the course as well.

1.5 Call To Action

Underneath the established course value, include another Call To Action.

The CTA should be a button that clearly states what the viewer should do.

Example:

"Getting Started with Your First Facebook Ad Campaign is as easy as 1... 2... 3...! Enroll in FB Video Ads Today!"

1.6 Address Objections

Based on Objections you gathered after deploying and interpreting your Survey Results in your Pre-Launch Phase, rebuttal the Objections on your Sales Page.

1.7 Testimonials

Add Testimonials (1-3 sentences) from students. Include their headshot and name.

1.8 Introduce Cost

Reiterate the value of the course, and also offer any Payment Plans (if applicable).

1.9 Satisfaction Guarantee

Include your Satisfaction/Money-Back Guarantee. We include a Guarantee so that the customer feels safe investing in our programs. 

1.10 Bonus(es)

Offer Objection-Busting Bonus(es) and include a Bonus Heading, Image, Description, and Call To Action. Be sure to include the Dollar Value of each Bonus. The additional Perceived Value will make purchasing your product a "No-Brainer."

Optional: You can also add a Countdown Timer to create urgency, scarcity, and "FOMO."

Countdown Timer Software:
DeadlineFunnel

1.11 Call To Action

Add another Call To Action with a button.

Example:

Headline: Get Started with Facebook Ads and Enroll Today!"

Button: Enroll in FB Video Ads Now!

1.12 About Me/Bio (Optional)

Optional:

Include a short About Me section and introduce authority by showing where you and/or your work has been featured and/or made accessible to the public.

Example:

"James Wedmore has been featured on: Entrepreneur Magazine, SocialMedia Examiner, etc."

Additionally, include a video (think: mini commercial or highlight reel), that showcases your experience, reach, and impact.

1.14 Live Chat

Live Chat is a recommended feature to add to your sales page. We've used Zopim (also known as ZenDesk), but we are currently using Intercom. You can also use ManyChat.

You can download the Live Chat software HERE.

2. Write:

A Sales Page Copywriting Group Coaching Call is being offered to ALL BBD Students!

2.1 Copywriting Coaching Call

Kira Hug specializes in conversion copywriting, which is based on both the science and art of research, optimization, UX, editing, and even eavesdropping on your customer (…so you know EVERYTHING about them).

Not only is Kira the copywriter for our Business By Design launches, she hosted a FREE Copywriting Group Coaching Call for EXCLUSIVELY for BBD students!

3. Edit:

Once you have identified and outlined your Sales Page sections, ensure you thoroughly edit and proofread your copy and layout.

3.1 Preview Mode Edits

When editing your Sales Page, view your Instapage in "Preview" mode, so you can see it through the eyes of a viewer.

4. Design/Template:

We use Instapage for building our Sales Pages effortlessly. We typically start from a blank canvas, but for additional graphic design, you can have a Graphic Designer create your elements.

We use onlinejobs.ph, and have found a wide array of talent to utilize for our Sales Page (graphic design, video editing, etc.).

When we use a Graphic Designer, we have them send us the Photoshop File of their finished design. From there, we have our VA transfer the Photoshop File into Instapage for us. 

There is also an Instapage Template you can utilize and import directly into Instapage.

4.1 Sales Page Instapage Template

Access an Instapage Sales Page Template you can utilize and import directly into Instapage.

Instapage Templates: This Template can be uploaded into any Instapage account and then customized. The process for uploading is simple:
1) Download the Template
2) In Instapage, go to: Create New Page
3) Choose: Upload an Instapage File

*Please note: This file will not open on your desktop. However, it will upload to Instapage using the directions above.

See below for an image of the full sales page template.

Sales Page

5. Upload:

This Sales Page Template can be uploaded into any Instapage account and customized for your course using the following steps.

5.1 Upload Process

Instapage Templates: This Template can be uploaded into any Instapage account and then customized. The process for uploading is simple:

1) Download the Template
2) In Instapage, go to: Create New Page
2) Choose: Upload an Instapage File

*Please note: These files will not open on your desktop. However, it will upload to Instapage using the directions above.

6. Format/Proof:

Finalize the Layout and Design. Make sure ALL links you want on the page are working the way they should.

Make any changes necessary, and be sure to check the Mobile Formatting! We have included finished examples of some of our Sales Pages. 

a. Proofing Checklist

Here is the checklist our team uses when proofing that Sales Pages are ready to go out to our audience

  • 1
    All grammar and spelling is correct
  • 2
    All links are triple checked
  • 3
    Mobile Formatting is adjusted
  • 4
    Email tagging system after purchase works
  • 5
    Thank You/ Confirmation email after the purchase is set up
  • 6
    Terms and Conditions are linked at the bottom
  • 7
    Earning Disclaimer is linked at the bottom
  • 8
    Privacy Policy is linked at the bottom

6.1 Business By Design Sales Page

Click the link above to download the Business By Design Sales Page .PDF

6.2 48Hr Film School Sales Page

Click the link above to download the 48Hr Film School Sales Page .PDF

6.3 FB Video Ads Sales Page

Click the link above to download the FB Video Ads Sales Page .PDF

6.4 VideoROI Sales Page

Click the link above to download the VideoROI Sales Page .PDF

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