Templates
Content Marketing
Website Launch Checklist

Website Launch Checklist

Design, marketing and technical aspects of launching a website.
1
Content:
2
Check your typography and layout
3
Ensure spelling and grammar consistency
4
Check context
5
Ensure no test content is on the site
6
Check all ‘Hidden Copy’
7
Check forms
8
Proofread everything
9
Ensure legal pages are in place
10
Design:
11
Get a favicon
12
Ensure working responsive design
13
Check your images
14
Include 404 pages and defensive design
15
Testing:
16
Conduct usability testing
17
Check performance
18
Ensure working responsive design
19
Perform cross-browser checks
20
Scour for broken links
21
Check on several mobile devices
22
Measure site speed
23
Marketing:
24
Set a launch date
25
Ensure lead capture is in place
26
Consider SEO
27
Start blogging
28
Register social media properties
29
Write a press release
30
Implement syndication automation
31
Set up on social bookmarking sites
32
Submit your site to directories
33
Add the website to your email signature
34
Consider the sitemap file
35
Tracking:
36
Ensure analytics tracking
37
Perform A/B testing
38
Consider heatmap testing
39
Add the site to Google Webmaster
40
Technical:
41
Validate your code
42
Check page redirection
43
Test your emails
44
Check admins are emailed for site errors
45
Set up a monitoring service
46
Back up your site
47
Ensure the site runs without JavaScript
48
Include an RSS link