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Best Video Conferencing App: Skype vs Hangouts vs GoToMeeting vs Zoom vs Join.me vs Appear.in

Best_Video_Conferencing_App_-_Zoom_vs_Join.me_vs_Gotomeeting_vs_Skype_Business_vs_Appear.in_vs_Google_Hangouts_etc-02According to IDG Enterprise, businesses around the world spent $3.5 billion on video conferencing apps in 2016.

After years of waiting for video calls to take off, we’re finally living in the sci-fi future of face to face calls.

This isn’t new, of course. AT&T developed the earliest form of video call in 1927 and most of us have been using Skype or similar for years.

The difference now is that we have a lot of options on the market for video calling and many of them are geared specifically for video conferencing – making the video call a staple of modern business.

In this article, we’re going to break down the best video conferencing tools on the market and give you the information necessary for you to pick one which suits your business.

We’ll look at 6 key tools and give some special shoutouts to others:

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How I Research & Write an Article Using Irresistible Original Data

When I was about 7 years old, I made a deliberate decision to stop caring about math.

I remember the moment clearly. I started sitting closer to the back of the class, stopped answering questions, and, eventually, I stopped being asked questions by the teacher.

I told myself that it wasn’t worth learning because we have tools like computers and calculators. Consistently, I got mediocre grades in the topic and only scraped through the finals with a borderline passing grade…

It wasn’t until I started working at Process Street that I cared about data, charts, spreadsheets and correlations.

Research and data manipulation skills are extremely important for pretty much anyone that has to devise their own solutions.

Not only that, studies are incredible marketing tools. Original data attracts links and shares like nothing else because it’s one of the few newsworthy things a company can do. You’ve got product releases, funding announcements, and research.

And it’s not just my own theories that say studies attract high-quality backlinks…

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9 Essential Marketing Tips from the Father of Advertising

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Ogilvy on Advertising was one of the first books I had on my reading list back when I created my system for reading more. My only regret after finally reading it is having delayed for a year and a half.

Drawing from 40 years of experience, David Ogilvy shows everything he learned from creating some of the most successful advertising campaigns to date (some of which are still running today).

From using research instead of rules to reminding yourself exactly what you’re paid to do, Ogilvy provides a blunt outlook of how to improve as a marketer and copywriter.

When I got a margarine account, I was under the impression that margarine was made from coal. Ten days reading the literature taught me otherwise.” – David Ogilvy, Ogilvy on Advertising, p.11

At times his writing is standoffish and hostile, and he never claims to be infallible, but many of the marketing tips he championed 24 years ago still hold true today. Unfortunately, finding those nine golden tips in 220+ pages of case studies and niche information on how advertising agencies work is a bit of a nightmare.

That’s why I’ve done it for you. Time is money, after all, and the quicker you learn these marketing tips, the sooner you can succeed in selling.

marketing tips david ogilvy

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21 Evernote Templates & Workflows That Skyrocket Your Productivity

Evernote templates and workflowsEvernote is rapidly becoming a staple part of our modern workflows.

From 2009 to 2010, Evernote jumped from 2 million users to 6 million. Impressive, right?

Not compared to its 2017 figures.

Evernote now boasts over 200 million users and over 5 billion notes created. Evernote has become a real player in the world of cloud technologies.  What started off as a simple note-taking app to help you store your thoughts has become a powerful tool with multiple potential use cases.

You can still use Evernote to store your notes, but it is capable of much more than that. The much more is what we’ll be investigating in the course of this article.

If you don’t have an Evernote account already, you can sign up for free here.

There are three key areas we’re going to look at:

  • Evernote templates, and how they can expand functionality
  • Evernote automation integrations, and the different platforms you can connect with
  • Evernote workflows, which have been tried and tested to improve your productivity

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41 Pro Google Search Tips for Research, Marketing, and Fun

Imagine my pain:

I wanted to pretend I was using the 1998 iteration of Google search, but couldn’t figure out how.

Since I’m a Google search pro, it was easy to find out and fix the situation so I was able to get some sleep that night:

Such search mastery. Do you want to be a pro like that too? 😉

On a more serious note, in this article I’m going to teach you everything you need to know about using Google (not gaming it, like we’re all usually trying to do).

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68 Small Business Resources to Make Consulting Easy

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Over the last 6 chapters of our consultant’s guide to Process Street I’ve gone through the basic and advanced features, example processes, compared process documentation software, documenting client processes and monetizing our partner program (and the app in general).

In other words, you’re almost good to go. The only thing I have left to highlight are some extra small business resources for consultants to help you stay up-to-date on tips and tactics, improve your business practices in general, and to improve your toolkit.

I’ll be focusing on:

  • Blogs and websites to widen your knowledge
  • Ebooks to tackle complex topics and help you read more
  • Podcasts to turn dead air into productive listening
  • Posts to give concise insights into practices and principles
  • Premade templates which are ready to use in your own organization, or to customize for your clients
  • Tools to improve your stack

After all, it pays to be prepared.

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7 Essential Design Processes & Checklists (UX, Web Design, Branding…)

7 Design Processes Checklists Design is one of those tricky areas of business which some people seem innately good at and others are terrible.

But effective design is crucial to business success.

Here are two key statistics from Adobe which demonstrate how vital design is for your business:

  • Design-driven companies have outperformed the S&P Index by 219% over 10 years
  • Companies that foster creativity enjoy 1.5x greater market share

In the modern digital arena, customers and users expect excellent design and usability more than ever. Poorly designed websites will put customers off or fail to convert those customers who see past the poor layout. Design thinking is business thinking.

Think of any marketing campaign you’ve run. The choice of the images, the font, the location of your call to action are all defined by thinking in terms of design.

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The Only 14 Startup Tools You Need to Build a Unicorn

Imagine if you had to send marketing emails manually, or keep your records in a tattered binder on your desk.

Every company, even startups, needs to make a minimum investment in SaaS tools for work like email marketing, project management, and tracking sales.

But the catch is that some of these startup tools can cost huge amounts of money, and when you’re a young startup you don’t want to be forking out in excess of $2,000/user/month for just one piece of software.

The point of this post is to explain the minimum viable SaaS stack your startup should invest in, based on what we’ve found out at Process Street in our many (many, many, many) tool-testing escapades. I’ll even do the math for you, and collate the estimated annual cost at the end.

Ready to start building up your toolbox with the best SaaS out there?

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How To Earn Money With Process Street’s Partner Program

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Want to make more money from your clients, without making them pay more?

Well, with Process Street‘s partner program you can do just that – for every customer you refer who sets up a paid account, you’ll get a cut for no extra effort. Hell, there’s a reason we’re one of the top business process management software apps on the market.

To get you started, this section of our consultant’s guide to Process Street will go through:

  • How to generate passive income by referring Process Street
  • How the partner program works
  • How much you’ll earn from referred sales
  • How to earn money from referring people without your unique link
  • Setting up your affiliate account
  • Generating your referral link
  • How payments work
  • Monetizing Process Street outside of referrals

partner program money

If you have reservations about recommending us to clients that’s not a problem – just check out any reviews of Process Street to get a little assurance before earning passive income with referrals.

Let’s get to maximizing your profits without needing extra effort or money from you or your clients.
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29 Windows 10 Tips Every Power User Knows (and You Should Too)

Windows_10_Tips_That_Will_Turn_You_into_a_Power_UserI’m a Windows user. If you’re reading this, you probably are too.

According to Microsoft, over 400 million people use Windows 10.

Unlike apps and websites, there isn’t really much of a difference between users and active users. The operating system you use is something you use every time you are on your computer – probably every day.

This is why we at Process Street have decided to try to piece together a number of tips and tricks we think you may not know which can help you make the most of your operating system and boost your workflow. Some of them might improve performance and others may increase productivity.

We’ve compiled this big list to help you make the most of your workspace!

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