“Startups that regularly conduct qualitative research (not just quantitative) experience faster results in their quest to achieve product-market-fit.” – Mitchell Posada, I’m a startup, do I need to do Qualitative Research?
Because by regularly doing qualitative research, you are engaging with (and acting on) the voice of your ideal customer. To the point where the customer actually becomes a part of everything you do.
Whether you’re a founder about to launch a product or someone who is simply keen to understand and put into practice qualitative research methods – 👇🏼 you’re in the right place.
Just keep on scrolling and I assure you that on finishing this Process Street blog you will be well versed in all that is qualitative research.
Alternatively, to skip to a specific section of the post click the links below:
- What is qualitative research?
- A closer look at qualitative research
- Types of qualitative research
- Qualitative research in practice: The chocolate method 🍫
- Is qualitative research for you?
Keep reading to find out exactly what chocolate has to do with qualitative research!