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Marketing Events: Our ToolKit on How to Measure Your Events Success

Marketing Events How to Measure and Improve Your Events Success-Rev01-09

This is a guest post by Kristen McCabe, a global marketer. She has marketing experience extending from Australia to Chicago with expertise in both B2B and B2C industries, specializing in content, SEO, and events. Kristen spends her time outside of work acting, learning nature photography and joining in the #instadog fun with her Pug/JackRussell, Bella.

We have one reason marketers host and sponsor events.

Whether you want to get more leads, increase brand awareness, or meet with current customers to upsell and build customer lifetime value, marketing events ultimately leads to the same destination: increased revenue for a greater Return On Investment (ROI).

Despite this common goal, according to The Event Marketing Evolution, a research report by the Harvard Business Review, only 23% of companies can track event ROI.

Notice here that we say can rather than do track ROI, making these results even more concerning and surprising.

So our question to is this: How will you ensure you’re in the elite group of marketers who:

  • Can track the success of their event sponsorship?
  • Regularly track event results, and improve their strategy as needed?

In this Process Street article we will answer these two questions, and walk you through the steps that ensure you aren’t throwing your previous marketing dollars down the drain.

To start at the beginning, we find our selves before the day of the event.

With that, let’s not waste any more time, and get straight to it. Click on the subheaders below to jump to the relevant section. Alternatively, scroll down to read all.

Let’s begin! Continue Reading

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EAP Program: How to Keep Employees Safe, Secure, and Stable (Free Templates)

EAP Program

There are countless ways employees can be thrown off their A-game – from anxiety to altercations at work, pandemics to problems at home.

But how can employers improve the mental, emotional, and physical well-being of their staff?

By implementing an employee assistance program (EAP).

According to the International Employee Assistance Professionals Association, 97% of U.S. companies with over 5,000 employees already have an EAP program in place. Small and midsize businesses realize the huge benefits of EAP programs too, as 75% of businesses with 250 – 1,000 employees also make use of EAP programs.

Hasn’t your business instigated an EAP program already?

If not, it’s about time you thought about it.

By reading this post, you’ll understand what exactly an EAP program is, the history of it, why it’s beneficial for employers and employees alike, and even gain access to EAP templates created by Process Street. Make your way through the following sections to get clued-up:

If you’re in a rush, here are the links to the free EAP templates:

There’s a lot at stake, so let’s get started with the rest of the post. ⏳

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Simple SOP Format Guide: How to Write Standard Operating Procedures

sop format

One of the most important things you can offer your customers and employees is consistency.

Your customers need consistency in your products and services, your employees need consistency to help them do their job efficiently, and your company needs consistency in order to continuously improve your policies and procedures.

The best way to make sure that you have consistency within your company is by implementing standard operating procedures (SOPs).

Most companies already have SOPs that their employees follow, but they’re either rarely updated, or they’re never even properly documented to begin with.

This is often because writing, reviewing, and regularly updating your SOPs can typically take a lot of time, especially when starting from scratch.

But thankfully, there are ways to make your job a lot easier.

That’s why in this Process Street article, we’ll go over the general guidelines for the SOP format and other ways you can streamline your processes to help you get started building your SOPs.

We’ll be covering:

If you’re simply looking for a SOP format to get started with, then look no further!
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Service Level Management: How to Manage SLAs and OLAs Masterfully

Service Level Management

When defining, documenting, and delivering services to customers, it can be a little difficult (read: incredibly taxing) to keep on top of everything.

As Philipp Unterharnscheidt and Axel Kieninger at the Karlsruhe Service Research Institute both say:

“IT services supporting business operations are an increasingly critical factor for business success today (Guldentops 2003). The management of service quality, which is the central objective of Service Level Management (SLM), however remains a major challenge for many companies.”Philipp Unterharnscheidt and Axel Kieninger, Service Level Management – Challenges and their Relevance from the Customers’ Point of View

To help companies keep on top of things – and manage their services, service levels, and SLAs and OLAs masterfully – there’s service level management.

This may be the point where you’re thinking “But what, exactly, is service level management? What are the benefits of it? The best practices so it’s done properly? And how would Process Street even help with service level management?”

Worry no more, reader. You’ve come to the right place.

Just read through these sections to get to grips with service level management:

Let’s dive straight in. ⬇️

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How to Incorporate Security Best Practices Into Your Workflow

security best practices

This is a guest post by Sam Bocetta, a retired engineer and current freelance journalist who specializes in writing about cyber defense, data privacy, and online security.

Cybersecurity is a process, not an event.

Though there are some tools and systems that you can put in place to dramatically improve the security of your workflow, in reality the best way to protect yourself against hackers is to stay constantly vigilant for emerging threats.

For this reason, rigorous cybersecurity practices should be built into your general workflow. They should be an integral part of building a knowledge management system, and integrated into everyday business practices.

One of the most powerful ways of doing this, and one that will also ensure that you don’t miss anything important, is to use checklists to codify daily, weekly, and monthly security tasks.

This system should also clearly indicate responsibility for each task, and specify mitigation steps should any issues be found.

In this article, we’ll cover:

Before specifying the tasks that should be part of your security workflow, let’s look at why having a regular security checklist is so important.
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Inverted Pyramid: Don’t Bury the Lead — Give People What They Want (Fast)!

Inverted Pyramid

Your attention span is shorter than a goldfish’s.

This isn’t meant to be a personal insult. All of our attention spans are now pretty ba-… wait, how was I going to finish this sentence?

Blame it on what you will – the break-neck speed in which content is published on the internet, the various devices all vying for our attention, or a lifestyle that’s overly digitalized – but there’s no getting away from it. There’s only an 8-second window before concentration plummets.

For journalists, content marketers, and pretty much anyone who uses the written word to deliver information, this isn’t news you want to hear.

But with the inverted pyramid, you can quickly supply global audiences with the news they do want to hear – and quickly (read: before they move onto the next shiny, sparkly thing).

In this post from Process Street, you’re going to learn about the inverted pyramid, the benefits of using it, see examples of it in action, and discover how checklists can help you with getting the right information out there. Fast.

Read through these sections to get completely clued up:

Now, what was the topic again? Oh, right – the inverted pyramid!

Continue Reading

Best QMS Software for Quality Management Systems: Which is Right for You?

quality management system software

Implementing a quality management system (QMS) is an important investment companies cannot overlook.

One Harvard Business Review study found that companies with an ISO 9001 certification have much higher rates of “corporate survival, sales, employment growth, and wage increases than a matched group of non-adopters.”

For instance, 65% of companies save $25,000 or more in costs within their first year of implementing a QMS.

Adopting a QMS software can also boost efficiency and consistency of work, increase customer satisfaction, raise product value, and reduce unnecessary costs and overall risks.

A good quality management system is all about achieving a quality-driven culture within your company, and as a result, making your product better and marketing it faster. But in order to access these benefits, it’s important that you choose the right QMS solution for you and your company.

In this Process Street article, we’ll be going over the foundation of everything you need to know before choosing your quality management system software.

We’ll be covering:

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What You Need to Know About Remote Working From Our CEO

remote working header

Process Street is a 100% remote company. We have been from day one.

But our CEO Vinay Patankar has been remote longer than that. Process Street is Vinay’s third remote company, meaning 10 years of running companies remotely.

At the time of writing, we have around 50 employees across multiple continents and it’s working so well for us that we’ve just sealed our Series A funding round from Accel, Atlassian, and Salesforce Ventures.

We thought now would be a good time to do a deep dive into Vinay’s thoughts on remote work and why his experience of it has kept him remote.

For this Process Street article, we sat down with Vinay to ask him 4 key questions, which we’ve provided links to below:

Vinay has also produced a short video series of key things to learn when working in or running a remote team. You can check these videos out in the section below: Continue Reading

Call Center Outsourcing: How To Boost Support Quality and Availability

call center outsourcing

This is a guest post from Derek Gallimore from Outsource Accelerator. Derek’s blend of extensive international business and travel experience means that outsourcing came relatively naturally to him. Derek has been in business for over 20 years, outsourcing for over seven years, and has lived in Manila, Philippines – the world’s outsourcing capital – for over five years. He has worked and lived in five countries and worked and traveled through dozens more.

A great business focuses on building customer relations. They need to reach out to their customers to fulfill their service needs, such as inquiries, service-related concerns, and marketing offers.

Someone needs to follow up on billings and collections. Another person needs to send out newsletters to its clients. When a new product or offer comes out, someone must inform the customers either through calls or emails. In some cases, someone also needs to gather data regarding customer satisfaction and commentaries on what needs to be improved in their products.

It can be tedious, especially for startups and small businesses with a few people on it to man these tasks at once, so strong customer service and sales teams are needed to fulfill these tasks.

Good thing is, businesses can rely on call centers to manage these activities. This article will tackle:

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17 Service Level Agreement Examples to Track Your Service Management Metrics

service level agreement

In today’s business environment where managed services are constantly being outsourced, creating a concise, official document outlining the terms of an agreement between the client and service provider is critical to setting the foundations for a trustworthy and ultimately fruitful relationship.

“Service-level agreements, amongst other things, bolster trust in and between organizations – making it clear what needs to be done, to what standard, and when.”Adam Henshall, What is an SLA? How to Use Service-Level Agreements for Success

It’s simply an essential component that requires care and attention.

As you may well have already noticed and perhaps even put to good use, Process Street has been creating some excellent content for those of you looking to create first-class service level agreement’s in quick and easy fashion.

For a comprehensive introduction into what an SLA is, exactly what one consists of and why you need them, have a read through the following article:

If you are already familiar with the fundamentals of SLAs and are looking for guidance on how to create and edit one for your organization, you’ll find this post useful:

Bear in mind that the article referenced above also contains a free, easy-to-use Process Street template from which you can create as many service level agreements as you like.

And that’s what this post is all about – providing free, easy-to-use examples in the form of practical templates.

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