There’s a lot of advice on the internet. Some of it is good, some of it is terrible, and some sits in the gray area between.
Within the fields of tech and startups, a lot of what people do day to day is influenced by what they’ve learned online; I doubt many people reading this article learned in school how to effectively market a product over Instagram!
Sorting the good from the bad is a challenge we all face, and one we have to become better at as individuals and as a society.
Improving our ability to analyze information doesn’t just mean identifying fake news, though we will look briefly at it. It also means being able to take a second look at informative journalism and the reporting of research; the kind of information which you might use to inform big business decisions. We’ll look at:
- The importance of recognizing the gray area in complex issues and reviewing the source text.
- How media reporting of studies can often obscure the real points
- Why certain models of investigation can have inherent flaws, and why you should be wary of that.
At the end I’ll follow up with the 10 step process you can use to improve your analysis. This process is pulled from the recommendations of Carl Sagan, Richard Feynman, and Michael Shermer, and repurposed for your professional needs.
But first, let me tell you a little story…