WH Surfer Checklist

This checklist is to be completed when after each writer submits their article for review.

Intro: Surfer Checklist

Meta Tag Checklist

Linking Checklist

Content Checklist

Image Checklist

Asana Checklist

Intro: Surfer Checklist

***Please make note of the initial Surfer/Neuron score before you start editing***

This Surfer/Neuron Checklist needs to be filled out after each blog post has been reviewed by the Editor. If you have issues with any of the tasks in this checklist, please reach out to Ryan or Ali for assistance.

All content should follow the guidelines set out by Google with their Helpful Content Update (HCU). For more information on what to include, reference the links below:

https://developers.google.com/search/updates/helpful-content-update

https://developers.google.com/search/docs/fundamentals/creating-helpful-content

***The "Task Name" field should be pre-populated, but if not, please fill it in***

Task Name

Meta Tag Checklist

Ensure the primary keyword is towards the start of the title and H1 tags.

If anything below is not correct, PLEASE FIX IT. If you aren't able to fix it for whatever reason, please explain in the notes below. If there are no issues/notes, enter "n/a"

(Subtasks)

1

Primary keyword is towards the start of the title tag
2

Primary keyword is towards the start of the H1 tag

If anything is not checked above related to meta tags, please explain why.

Linking Checklist

Ensure the proper internal and external links are used throughout the post. For internal links, make sure they are HIGHLY RELATED to the post you're editing.

You can use this keyword cluster sheet to help in finding the most relevant posts to link to.

Non-relevant internal links should be removed.

Links

1

Outbound authority links have been included (roughly one every 500 - 1,000 words)
2

Internal linking to relevant blog posts (roughly one internal link every 500 - 700 words)
3

Internal links are not using exact match anchor text
4

I'm certain the internal links selected are highly relevant to the blog
5

All anchor text is at least TWO WORDS (no one-word anchor texts)

If anything is not checked above related to linking, please explain why.

Content Checklist

***IMPORTANT*** - The posts need to match Searcher Intent, follow the HCU guidelines, provide accurate and research-backed information, and make logical sense.

Please do not just review the posts for spelling/grammar. For example, let's say the post is about "how to write an employee appreciation message with examples".

If in one section we outline how to write an appreciation message and then below that we give them example messages they can use, the examples need to match up with the instructions we outlined above. We shouldn't tell them to do one thing and then give them examples of something different below.

If you feel the post requires a big overhaul that will take up too much of your time, please mention it in Asana and we'll assign it to Rank Uno for optimization.

The Surfer/Neuron score for all posts needs to be at least 70. If it is not, please make the necessary adjustments to the post in order to improve the score.

(Subtasks)

1

Surfer/Neuron Score is at least 70
2

Primary keyword is in the first 50 words and bolded
3

Content has been checked for quality and aligns with the Searcher Intent
4

Content follows Google's Helpful Content guidelines
5

There is researched-backed evidence with proper citations
6

There is proper spacing throughout the article (we don't want large blocks of text)
7

Headings align with what is used in the outline
8

Within the copy, the first instances of Workhuman and each of the solutions has a copyright registration mark
9

An image of a clean Grammarly has been attached in Asana

If anything is not checked above related to content, please explain why.

Image Checklist

If you have not been supplied the images yet, or the post needs more images than were supplied, you need to add image placeholders with the appropriate alt text to the post.

For the image placeholders, please use images from Getty Images and include a link to where the image can be downloaded from.

If you're unsure of how to add appropriate alt text, see "How to Name Image Files" in this Waybook document.

(Subtasks)

1

The images needed for the post have been added to the post and added as attachments in Asana (If Rank Uno is filling out this checklist, add the image placeholders/links)
2

Optimized alt text based on missing keywords in Surfer/Neuronwriter have been added for each image
3

Optimized file names have been used

If anything is not checked above related to images, please explain why.

Asana Checklist

The last step is to make sure all the information has been added to Asana so that we have an accurate record of the content we're producing on a monthly basis.

***IMPORTANT***

If this is a full on-page optimization for a Content Pit piece, make sure you tag Stacy ([email protected]) and Mike ([email protected]) in the comments of the Editorial Calendar sheet in Asana, letting them know it's ready for review.

Aside from the last one, you will find the Asana fields mentioned below in the Outlines project folder in Asana

Asana Fields to Update