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AOTMP® Standards
AOTMP® Standards

AOTMP® Standards

This is a controlled document authored by the AOTMP® Marketing team to provide ease-of-access and use, as well as change control, to the existing brand, editorial, and product standards.
1
Introduction to AOTMP® Standards:
2
Edition
3
Sales Warbook:
4
One-Page Company Description
5
One-Paragraph Company Description
6
One-Sentence Company Description
7
Brand Standards:
8
Brand Identity
9
Brand Archetype
10
Brand Culture, Voice, Experience, & Focus
11
Brand Positioning
12
Brand Emotions
13
Logo Standards
14
Color Palettes
15
Editorial Standards:
16
Brand Typography
17
Brand Language & Editorial Standards
18
Brand Visual Identity Systems
19
English Company Boilerplates
20
German Company Boilerplates
21
French Company Boilerplates
22
Email Signatures
23
Product Standards: