Maximize your PR effectiveness with our AP Style Press Release Template, a comprehensive guide to crafting, approving, and evaluating impactful press releases.
1
Identify the main subject of the press release
2
Determine the key message
3
Gather necessary information for the press release
4
Identify key stakeholders of the information
5
Draft the headline of the press release following AP Style
6
Write the lead paragraph
7
Write body paragraphs with necessary details
8
Add quotes and testimonies as needed
9
Attach relevant multimedia (images, videos) if available
10
Write the boilerplate for the company or organization
11
Proofread the first draft for clarity, conciseness, and correctness
12
Check the press release against AP Style guidelines
13
Revise the press release based on proofreading
14
Repeat proofreading and revision until the press release is satisfactory
15
Approval: Communications Manager
16
Send the final version to intended recipients
17
Track responses
18
Evaluate the effectiveness of the press release
19
Archive the press release template for future reference
Identify the main subject of the press release
This task is crucial in determining the main focus of the press release. It sets the tone for the entire document and ensures that the key message is accurately conveyed. The main subject should be concise and attention-grabbing. What is the main subject of the press release?
Determine the key message
The key message is the core information that needs to be communicated in the press release. It should be clear, concise, and impactful. What is the key message that needs to be conveyed in the press release?
Gather necessary information for the press release
To create an effective press release, all relevant information must be gathered. This may include facts, statistics, quotes, and any other supporting details. What information is necessary for the press release?
Identify key stakeholders of the information
It is important to identify the key stakeholders who will be impacted by or interested in the information in the press release. This ensures that the release is appropriately targeted and distributed. Who are the key stakeholders of the information?
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Customers
2
Investors
3
Media
4
Employees
5
Partners
Draft the headline of the press release following AP Style
The headline is the first thing that grabs the reader's attention. It should be written following AP Style guidelines to ensure consistency and professionalism. What is the headline of the press release?
Write the lead paragraph
The lead paragraph should summarize the most important information in the press release. It should be concise, engaging, and capture the reader's interest. What should be included in the lead paragraph?
Write body paragraphs with necessary details
The body paragraphs provide additional details, supporting information, and quotes. They should be well-structured, organized, and provide a comprehensive understanding of the subject. What details should be included in the body paragraphs?
Add quotes and testimonies as needed
Quotes and testimonies provide credibility and personal perspectives. They add depth and authenticity to the press release. What quotes and testimonies should be included?
Attach relevant multimedia (images, videos) if available
Multimedia elements can enhance the impact of a press release. Images and videos can visually support the information and capture attention. If available, please attach relevant multimedia files.
Write the boilerplate for the company or organization
The boilerplate is a brief description of the company or organization at the end of the press release. It provides essential information about the entity. What should be included in the boilerplate?
Proofread the first draft for clarity, conciseness, and correctness
A thorough proofreading is essential to ensure that the press release is clear, concise, and free from errors. It should be checked for grammar, spelling, and overall coherence. Please proofread the first draft and make necessary corrections.
Check the press release against AP Style guidelines
AP Style guidelines set the standard for professional writing. It is important to check the press release against these guidelines to ensure consistency and accuracy. Is the press release in compliance with AP Style guidelines?
1
Yes
2
No
Revise the press release based on proofreading
Based on the proofreading process, revisions may be necessary to improve the clarity, conciseness, and correctness. Please revise the press release accordingly.
Repeat proofreading and revision until the press release is satisfactory
Proofreading and revision are iterative processes. It may require multiple rounds of checking and refining to ensure the press release meets the desired quality. Please repeat the proofreading and revision process until the press release is satisfactory.
1
Yes
2
No
Approval: Communications Manager
Send the final version to intended recipients
The final version of the press release should be distributed to the intended recipients. Please provide the email address(es) of the intended recipients.
Track responses
After sending the press release, it is important to track the responses received. This helps evaluate the reach and impact of the release and allows for follow-up if necessary. How will you track the responses?
Evaluate the effectiveness of the press release
Assessing the effectiveness of the press release provides valuable insights for future improvements. Please evaluate the impact and effectiveness of the press release.
Archive the press release template for future reference
Archiving the press release template ensures easy access for future reference or use. Please provide a name for the archived template.
