Efficiently manage your press release creation and distribution with our comprehensive AP Press Release Template, ensuring high-level, AP style conformant content.
1
Identify the purpose of the press release
2
Brainstorm the key messages
3
Draft a compelling headline
4
Write the lead paragraph
5
Approval: Lead Paragraph
6
List the essential details
7
Include relevant quotes
8
Describe the product, service, or event
9
Add supporting details
10
Approval: Descriptive Content
11
Write a boilerplate about the company
12
Include contact details
13
Review for AP style conformity
14
Approval: AP Style Conformity
15
Revise and edit as needed
16
Approval: Final Content
17
Prepare for distribution
18
Identify and contact recipients
19
Distribute the press release
20
Track press release performance
Identify the purpose of the press release
What is the main objective of this press release? How does it contribute to the overall process? What are the desired outcomes? Are there any challenges that may arise and how can they be overcome? What resources or tools are needed?
Brainstorm the key messages
What are the main points that need to be conveyed in the press release? How do these messages align with the overall goals? What are the potential challenges in delivering these messages and how can they be addressed?
Draft a compelling headline
Create an attention-grabbing headline for the press release. How does the headline capture the essence of the news? What impact can a strong headline have on the success of the press release?
Write the lead paragraph
Compose an engaging lead paragraph that provides a concise summary of the news. How does the lead paragraph capture the reader's attention? What information should be included in this paragraph?
Approval: Lead Paragraph
Will be submitted for approval:
Write the lead paragraph
Will be submitted
List the essential details
Identify and list the crucial details that need to be included in the press release. What information is necessary for the readers to understand the news? How can these details be organized effectively?
Include relevant quotes
Identify and include quotes from relevant individuals that add value to the press release. How do these quotes provide additional insights or perspectives? Who should be quoted and for what purpose?
Describe the product, service, or event
Provide a comprehensive description of the product, service, or event mentioned in the press release. What are the key features, benefits, or details that should be highlighted? How can the description be structured to engage the readers?
Add supporting details
Include any additional supporting information or data that strengthens the press release. How do these details enhance the credibility or impact of the news? What evidence or facts can be included?
Approval: Descriptive Content
Will be submitted for approval:
Describe the product, service, or event
Will be submitted
Add supporting details
Will be submitted
Write a boilerplate about the company
Compose a boilerplate paragraph about the company. What key information should be included? How does the boilerplate showcase the company's expertise, values, or unique selling points?
Include contact details
Provide the contact details for media inquiries or further information related to the press release. How can interested parties contact the appropriate individuals? What contact information should be provided?
Review for AP style conformity
Ensure that the press release adheres to AP style guidelines. Are there any specific rules or requirements that need to be followed? How can AP style conformity enhance the professionalism and credibility of the press release?
1
Yes
2
No
Approval: AP Style Conformity
Will be submitted for approval:
Review for AP style conformity
Will be submitted
Revise and edit as needed
Review the press release for any necessary revisions or edits. How can the content be improved? Are there any errors or areas that need clarification? What steps can be taken to ensure the final version is polished and error-free?
Approval: Final Content
Will be submitted for approval:
Revise and edit as needed
Will be submitted
Prepare for distribution
Make necessary preparations for distributing the press release. What steps need to be taken to ensure smooth delivery? Are there any specific requirements or considerations for distribution?
Identify and contact recipients
Identify the appropriate individuals or organizations to receive the press release. How can the recipients be selected? What methods can be used to contact them?
Distribute the press release
Send out the press release to the intended recipients. How can the distribution be executed effectively? Are there any specific platforms or channels that should be utilized?
Track press release performance
Monitor the performance and impact of the press release. How can the success or effectiveness be measured? What metrics or indicators should be tracked?
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