12-Month Communication Strategy Template

Identify and establish the communication goals that will guide the strategy for the next 12 months. What outcomes are you aiming to achieve by the end of the year? What objectives will help reach those outcomes? Consider the impact these goals will have on the overall business and how they align with the larger organizational objectives. What challenges might arise and how can they be overcome? Use the form field below to list the communication goals.

Identify the key stakeholders who will play a crucial role in the communication strategy. These are the individuals or groups who will directly affect or be affected by the strategy's outcomes. Who are the primary stakeholders? Who are the secondary stakeholders? What are their interests and concerns? Identify their roles and responsibilities, and how they will be involved in the communication process. Use the form field below to list the key stakeholders.

Craft the key messages that will be communicated to the stakeholders. These messages should effectively convey the desired information or call to action. What are the main points that need to be highlighted? What tone and language should be used to resonate with the target audience? Consider the potential challenges in delivering these messages and how they can be addressed. Use the form field below to describe the key messages.

Identify the communication channels that will be utilized to reach the target audience. What channels are most effective in reaching the stakeholders? Will it be through emails, newsletters, social media, or other means? How will these channels be integrated to maximize the impact of the communication strategy? Use the form field below to list the communication channels.

Develop a comprehensive timeline that outlines the communication activities over the next 12 months. This timeline will provide a clear roadmap for implementing the strategy and ensure timely communication with the stakeholders. What are the major milestones or events that need to be included in the timeline? How will the timeline be coordinated with other organizational activities? Use the form field below to indicate the timeline.

Break down the 12-month communication timeline into specific activities for each month. What are the key tasks or initiatives that need to be completed within each month? How do these activities align with the overall communication goals? Consider the resources and tools that will be required to accomplish these activities. Use the form field below to list the key activities for each month.

Identify the necessary resources needed to implement the communication strategy. What human, financial, and technological resources are required? How will these resources be allocated and managed? Consider any potential challenges in acquiring and utilizing these resources and outline how they will be addressed. Use the form field below to list the resources needed.

Establish the metrics and indicators that will be used to monitor and evaluate the effectiveness of the communication strategy. What will be measured to determine success? How will the data be collected and analyzed? Who will be responsible for monitoring and evaluating the strategy? Use the form field below to describe the monitoring and evaluation metrics.

Develop a content calendar that outlines the topics, themes, and timing of the communication materials. This calendar will ensure a consistent flow of information and help meet the communication goals. What content needs to be created for each month? How will it be aligned with the key messages and activities? Use the form field below to indicate the content calendar.

Create the communication materials that will be used to deliver the key messages to the stakeholders. These materials can include written content, visuals, videos, or any other forms of media. What specific materials need to be developed? How will they be designed and produced? Use the form field below to list the communication materials.

Share the communication plans with the stakeholders to keep them informed and involved in the process. How will the plans be communicated? What information needs to be shared with the stakeholders? Consider the best channels and methods for reaching each stakeholder group. Use the form field below to describe the communication plans to stakeholders.

Execute the communication plan according to the established timeline and activities. How will the plan be implemented? Who will be responsible for each task or initiative? Ensure that the key messages and communication materials are effectively delivered to the stakeholders. Use the form field below to describe the implementation plan.

Regularly monitor the progress of the communication strategy on a monthly basis. How will the progress be tracked? What data or feedback will be collected? Analyze the results and identify any areas for improvement or adjustments. Use the form field below to describe the monthly progress monitoring process.

Based on the feedback and data collected, make necessary adjustments to the communication strategies. What insights or suggestions have been received? How can the strategies be improved to better meet the communication goals? Use the form field below to describe the adjustments that will be made.

Prepare a comprehensive year-end report that summarizes the achievements, challenges, and lessons learned from the communication strategy. What key information should be included in the report? How will it be structured and presented? Reflect on the overall impact of the strategy and provide recommendations for future improvements. Use the form field below to indicate the content of the year-end report.