Earned Media Strategy Template

Who are the people you want to reach with your campaign? How will you segment your audience? How will reaching this audience impact the success of your campaign? What tools or resources can help you identify your target audience? What potential challenges might you face and how can you overcome them?

Where can you promote your campaign to reach your target audience? What channels have been effective in the past? How can you research and identify new channels? What tools or resources can help you with this task? What challenges might you encounter and how can you overcome them?

What were the objectives of past campaigns and how successful were they? What strategies were used and what were the results? How can you learn from past campaigns to improve your current strategy? What challenges did you face in the past and how did you overcome them?

What do you want to achieve with this campaign? What are your main goals and how do they align with your overall marketing strategy? How will you measure success? What challenges might you face in setting objectives and how can you overcome them?

What specific goals do you want to achieve with this campaign? How will you measure those goals? What key performance indicators (KPIs) will you track? How will you set targets for each goal? What challenges might you encounter and how can you overcome them?

What is the timeline for your campaign? When will each phase or activity take place? How will you ensure that tasks are completed on time? What tools or resources can help you plan and organize the timeline? What challenges might you face in creating a timeline and how can you overcome them?

What content will be created for the campaign? When will each piece of content be published or distributed? How will you ensure that the content schedule is followed? What tools or resources can help you create a detailed content schedule? What challenges might you encounter and how can you overcome them?

What types of content will be created for the campaign? How will you make the content engaging and relevant to your target audience? What tools or resources can help you develop engaging content? What challenges might you face in creating engaging content and how can you overcome them?

Are there any influencers or potential partners that can help amplify your campaign? How can you identify influencers or partnership opportunities? What criteria will you use to evaluate potential influencers or partners? What challenges might you face in reviewing potential influencers or partnerships and how can you overcome them?

What content will be included in the campaign? Which channels will be used to distribute the content? How will you ensure that the content and channels are aligned with your objectives? What challenges might you face in finalizing content and channels of distribution and how can you overcome them?

How will you communicate and coordinate with influencers or partners? What tasks or activities will you collaborate on? How will you ensure that communication is clear and effective? What challenges might you encounter in coordinating with influencers or partners and how can you overcome them?

When will you launch the campaign? How will you promote the campaign launch? What activities or tasks need to be completed for a successful launch? What challenges might you face in launching the campaign and how can you overcome them?

How will you measure engagement with the campaign? What metrics or indicators will you track? How will you analyze the data and determine if strategies need to be adjusted? What challenges might you encounter in analyzing engagement and how can you overcome them?

How will you measure the results of the campaign? How will you track progress towards the KPIs? What tools or resources can help you measure results? What challenges might you face in measuring results and how can you overcome them?

What information will be included in the final report? How will the results be presented? Who will receive the report? What challenges might you encounter in compiling the results into a final report and how can you overcome them?

How will you apply the learnings from this campaign to future campaigns? What changes or improvements will you make based on the results? How will you ensure that the learnings are shared and implemented? What challenges might you face in implementing learnings and how can you overcome them?