Are you ready for some content creation and marketing? Fudge yes, you are!
Content marketing is not easy, it takes a lot of elbow grease to create valuable content and even more to promote it!
The promotion part is something that many folks tend to miss when looking at a content marketing strategy. A general rule of thumb is you should spend 30% of your time creating content and 70% promoting it. That’s why we created this checklist you can use to promote the content you work so hard to create.
Fortunately, the marketing part is something we'll all walk through together. We've got a lovely checklist here outlining what is needed and why to guide you through that 70%. Disclaimer: this process is optimised for English speakers, but the knowledge nuggets remain true.
The goal is for you to get inside the mind of a potential Idyoma user and imagine what kind of things they may want to read.
It doesn't have to be about language - though that's always a safe bet. It could be about studying abroad or travelling. It could be about sexy new apps. It could be about tourism or simply a piece about why your city is worth a visit. You could interview an Idyoma user or someone who speaks a lot of languages. You could make listicles of gifs or make video content.
Point is, there's a lot options out there. Carry on through the checklist to find out how to become an expert content creator and marketer!