Blog Post Promotion Checklist

Take the time once you've published your article to write down 25 headlines or snippets that you can use to promote your article.

You can use this Online Headline Generator if you get stuck (700 headlines in less than 5 seconds - pretty cool!)

Write your Headlines Here:

Hint: create a social media promotion schedule that suits your business, see an example below

Tip: Use Buffer's Power Scheduler to schedule your blog post on multiple social networks with the click of a few buttons.

Use Mailchimp or ActiveCampaign (or any other email marketing software) to send an email to your contacts letting them know you have just published a new blog post. Something simple is best. Check out the examples below:

• Via Email: If you have their email or can get access to it. Write to them with a simple email:

Hi [name],

I recently wrote a blog post and mentioned you/your company. I'd love for you to check it out and let me know your thoughts.  You can view it here: [URL]

Kind Regards,
Your Name

• Via Social Media. Reach out to them on Twitter or Facebook and let them know you mentioned them in your article.

Eg. We might use the following Tweet: “Here’s How to Promote the Crap out of your blog posts using @buffer’s Power Scheduler… It’s a game changer!”

REMEMBER: Keep it light and just ask them to take a look. This is often all you need to do, to get them to share it (rather than asking them to share it directly).

Power Tip: If you want to make this process a bit easier on yourself check out the platform contenmarketer.io& Notifier. Content Markerter will help you find and manage reaching out to influencers that you mention in your posts. While Notifier will scan your blog posts and then compose tweets to everyone you have mentioned and schedule them in your Buffer. It’s an awesome service that we’re just starting to use for ourself and our clients.

Make it easy for people to tweet your article by including a 'Click to Tweet.' Eg

If you're using wordpress you can install a plugin that makes this easy (https://wordpress.org/plugins/click-to-tweet-by-todaymade/)

Of you can simply use Click to Tweet to create a custom link

To boost posts on your Page:

1. Go to a post you've created and then click Boost Post in the lower-right corner.
2. Choose your audience and budget based on how many people you want to reach and how long you'd like your boost to run. You can also change your payment method.
3. Click Boost Post.

• Create an image to use on Pinterest. Check out our Pinterest board to get some ideas for your images.
• Use Canva to create your images (hint: it has pre-built templates that makes it super easy for you to create good looking images)
• Upload your image to to your Pinterest board by using the '+' button on the bottom right hand corner of the web app.
• Click on 'See it now' and click the edit button
• Write a description and paste the URL of your blog post in the website field.
• Click 'Save'

Add the link to Start A Fire for anytime you share curated articles

http://startafire.com/

Use your personal social media profiles to share your articles (but try not to annoy your friends and family!).

Likewise, if you have employees. Ask them to share the articles that they see on your social media channels.

• You could setup a google spreadsheet where you list all your latest articles. 
• You could use a Slack Channel that alerts them when a new articles is published
• You could go old school and email them when you publish and article.