Run through this checklist BEFORE you send any marketing email to make sure you have covered every base.
1
Has all spelling and grammar been checked
2
Get an independant proofreader
3
Send a test email
4
Have all links been checked and individually clicked?
5
Check The Header Displays Correctly
6
Check the sender name and email is correct
7
Is it responsive on mobile devices
8
Is all personalisation correct?
Has all spelling and grammar been checked
Do a spell check and check all grammar before sending. It's a good idea to write your email in advance and then go away and read it again on a different day.
Get an independant proofreader
Ask someone else to proofread the email to make sure you haven't missed anything in spelling or grammar.
Send a test email
Send a test email to yourself and someone else if you can. Check that it looks right in your email client. Check every link that it directs to the correct URL.
Have all links been checked and individually clicked?
Check every link that it is being directed to the correct URL (click on every one of them!). This includes all links you have manually inserted as well as sharing links.
Check The Header Displays Correctly
Check that the header displays correctly in your email client and that it can be read without being cut off.
Check the sender name and email is correct
Check that the email is being sent from the correct sender and their email address is correct.
Is it responsive on mobile devices
Check how your email looks on a mobile device. Remember that 66% of people are looking at their email on mobile devices.
Is all personalisation correct?
Check that all personalisation is being displayed correctly. Eg. Dear Firstname.
