Facebook New Group Members

Go to "Member Requests" section in your Facebook group.

DO NOT CLICK APPROVE YET. That comes later

Now, we want to send a message to those new people who have joined the group.

You have two options.

Option 1: Send a friend request and DM to all new members

Option 2: Send a friend request and DM only to members who specifically answered in the entrance questions they want help

Step 1: Add Friend

Easiest way to friend these prospects is by hovering over their name and seeing the option to "Add Friend".

If you don't see this quick-add option for some reason, just manually click into their name to see their profile, and add them as friend from their actual profile.

Step 2: Send Out Initial Message

Immediately after you send out the friend request, you want to send out an outbound message to go along with it.

At full sending volume, you should be sending 40 friend requests and initial outbound messages a day.

You can use this copy:

Msg 1: Hey (name), thanks for joining my FB group, Accounting Firm Influencers! My name is ________, I've been a ______ for ____ years, and in the last _____ years I've been helping ________ by _________.

As a welcome gift, here is a free training about _________.

Msg 2: By the way (name), how long have you been __________?

IMPORTANT NOTE:  If your account has never done outbound messaging before, you should slowly ramp up. Start at sending out 5 a day, and increase by 2 a day until you hit 20. Then, increase by 3 a day until you hit 40. This means it'll take 2-3 weeks to hit the full sending volume which is 40/day/account.

AFTER you've finished friending and DM'ing the prospects, you can approve them.

Go to your "Member Requests" section in your group.

Make sure you have Groupkit extension enabled, as it helps you automatically push the emails into your marketing automation prospect lists.

This should be happening at least once a day so prospects never need to wait too long before getting accepted into your group.

For every 30-50 new members in your group, you want to welcome them with a "Welcome Post".

This can be easily done by going to "Members", and writing the post on the option shown below.

The best copy would be similar to this:

Welcome to the _________ community!

This is a thriving group where we aim to help ______ achieve _____ by _______.

First off, as a gift for you as a new member, I wanted to leave you with this incredible free resource.

It will help you ________.

As well, if you feel like you need help with ______, then let's book a call!

Some of the client successes we've had are:

1.

2.

3.

Now that you're part of this community, stay involved! Every week we release new helpful content, whether it be free trainings, live interviews, and other giveaways.

See you here!

As soon as a new reply comes in, write down in your Tracking Sheet (insert link). 

1. Date of reply

2. Name of prospect

3. Conversation stage

4. Channel where you found them

Definitions Of "Stage"

Discovery Phase:

They responded to your initial message and you're now trying to build rapport, ask questions to discover, and qualify/disqualify.

Good Fit Try To Book:

You've successfully built rapport and have qualified their fit from your questions. Now, you want to get them to commit to the call.

Calendar Link Sent & Pending

You've obtained a verbal commitment from them that they want to speak. You've sent the Calendar link to them, and are now just waiting for them to book the meeting.

Prospects WILL ghost. How you follow up will dictate how many meetings you book.

Followup needs to be:

1. Timely (meaning you do it within 1-3 days of the prospect ghosting)

2. Relevant (meaning you respond in a way that makes sense given the conversation up to that point in time)

The "Channel" column will remind you where the prospect is.

The "Stage" column will remind you where in the conversation you left off.

Follow Up Copy You Use Depends On The Stage:

Discovery Phase

Best things to say for FU during discovery phase is to send a funny "Where Are You" GIF. You can attach GIF's on Linkedin, Instagram, and Facebook

Good Fit Try To Book

During this phase, you can still use a GIF (that always works).

But another method is:

Hey (name), wanted to pick up our convo. Last we spoke, you told me you were struggling with _______ and were hoping to achieve ______. I have an idea that I know would help, if you're curious.

Calendar Link Sent & Pending

Here is a quick piece of copy you can use:

Hey (name), you asked me to send over a calendar link last time so you could book. I haven't seen your booking come through yet. Have you had the chance to take a peak?

Timing For Follow-Ups

As you can see in the above picture, your followup should be within 2-3 days of the previous message.

Larry McCulley was messaged on Oct 21, so the followup should be on Oct 23.

If he doesn't respond to that followup, you can followup AGAIN 2-3 days later, as shown in the example above as well.

Hail Mary Final Follow-Up

If a prospect ghosts on you after having a conversation, and ignores your repeated attempts to follow up, then you will want to just move on and not waste more time.

HOWEVER, it's worth sending one final message just to try to see if you can get the call booked.

Here's the copy (it's more aggressive since it's our final attempt):

Hey (name). The reason why I reached out to you is that we specifically help ________ achieve _________, without any of the hassle of ______. I thought it could be relevant to you since you're _________.

Here is a free training/asset that shows how you can ______. I know it'll help you _______.

Is this something you think you may need help with?

Remove From List

You are constantly adding new people into your list everyday, since new people respond to your messages every single day.

However, you CANNOT let your list get out of control. Once your tracking list exceeds 50 people, it will be overwhelming for you to follow up on, and you will just stop.

The best way to deal with this is to remove names from lists at the same rate as new names are being added, so it never grows too large.

The 3 Ways To Remove Names

1. You disqualified the prospect because during conversation, you realized they are a bad fit.

2. They ghost you and ignore all your follow up attempts

3. They successfully booked a meeting

Once the Calendly notification comes to your email, you know the meeting has been booked.

Just because you've sent the Calendly link DOES NOT mean they've booked. Wait for the meeting to actually get confirmed first.

If you successfully book a meeting, there are some things you must do.

1. Remove the prospect name from the main "Ongoing Conversations" sheet.

3. At the end of each day and week, make sure you fill out your total meetings booked. There is another sheet in the same spreadsheet made for Daily and Weekly meeting tracking.

Finally, once this is all done, record the name of the prospect who booked into the Slack channel, "meetingsbooked" and tag the closer in Slack who is responsible for executing that meeting