How to Create a Seller Account on Amazon (Public)

1. Go to https://sell.amazon.com

Scroll down the page and locate the "Make money" section. Click on the "See pricing" link.

Note: If you click on the orange ‘Sign up’ button, you’ll immediately be taken to the registration page for a professional seller. The ‘See pricing’ link, on the other hand, shows you the difference between the individual and professional accounts, and allows you to choose which registration you want.

When it comes to Amazon’s seller plans, you have two options: professional and individual.

• If you’re going to sell more than 40 products per month, then signing up as a ‘professional’ is your best bet. Even if you’re selling as a hobby and don’t consider yourself to be a professional, this plan will help you save money. 
• However, if you’re planning to sell on a smaller scale (ie. fewer than 40 units per month), select the individual plan.

Once you’ve chosen the seller plan that is right for you, the following window will appear where you’ll be asked to enter your email address and a password (of your choosing) for your seller account.

Click on the "Create your Amazon account" button to create an account

Note: When you have an Amazon Seller account, enter your credentials and click the ‘Next’ button to proceed.

This will take you to a second screen asking you to enter in a one-time password (OTP) generated by Amazon, which will be sent to the email address you provided in the previous screen. This is Amazon’s way of verifying the email you entered.

After you’ve added that OTP to its corresponding field, click the ‘Create your Amazon account’ button.

The next step in the Amazon seller registration process is to share the following information:

• Your business location: This is the country in which your business is located. It’s extremely important that this is accurate, as Amazon will be verifying it.
• Your business type: You’ll be able to choose your business entity from the following options (most fall into the ‘Privately-owned’ category):
  • State-owned business
  • Publicly-owned business
  • Privately-owned business
  • Charity
  • None, I am an individual
• Your full name: Make sure you enter your first, middle, and last names.

Then, click the ‘Agree and continue’ button.

You’ll be asked to provide Amazon with a number of personal details. This includes a form of identification (either your passport number or your driver’s license).

You may also be required to give them your phone number. Again, this is for verification purposes.

When everything has been entered, click on ‘Next’ at the bottom of the screen.

Once you’ve completed the ‘Individual Information’ section, check the box below the marketplace(s) — this refers to the location of an Amazon store (eg. Amazon.ca, Amazon.co.uk, etc.) —  in which you’d like to sell, and then click ‘next’.

Another way Amazon is now verifying a potential seller’s identity is to make sure their credit card information is valid. 

So, after you’ve chosen your marketplace(s), you’ll be asked to enter in the number and expiration date of one of your credit cards, as well as the name that appears on that card.

When you’re done, click ‘Next’ at the bottom of the page. 

After you supply your credit card information and it has been validated, you’ll be asked a few questions about your Amazon store and the products you plan to sell.

To move onto the next phase of the Amazon seller registration process, you’ll need to answer the following:

• The name of your Amazon store
• Whether or not you have UPC codes for your product(s)
• If you are the manufacturer and/or brand owner of the product(s) you’re selling
• If you have a registered trademark for your product(s)

Click the ‘Next’ button after you’ve provided the answers to those questions. 

Lastly, when you’ve completed all of the other steps in the verification process, you’ll be asked to confirm the business address you provided

After clicking on the ‘Confirm’ button — if the address displayed is correct, that is — a new screen will appear. It explains that you will receive a postcard at that address, along with a verification code. 

Then, when you receive the card, enter the code provided into the ‘Enter code below’ field and click ‘Next’ to finish the verification process.

Once you’re verified, you’re in!

To be on the safe side, we recommend setting up 2-step verification on your account (for increased security). But, once your identity and business information have been verified, all you need to do to get started is to log into https://sellercentral.amazon.com.