If you have a client's website, then you ought to know about Google Search Console. Formerly known as Google Webmaster Tools, this free software is like a dashboard of instruments that let you manage your site. Seriously, unless you prefer running your online business blindfolded, getting this set up should be any webmaster’s SEO priority.
It can tell you how the search engine sees the website, straight from the horse’s mouth. Here you can see site errors, check for broken pages, confirm site indexing, and more. Plus, this is where you pick up any messages sent directly from Google. Whether it’s a malware warning, a detected hack on your site, or a notice that you’ve been dealt a manual penalty — the search engine alerts you through Google Search Console.
In addition, these tools show you how people interact with your site in the search results. It’s like a private keyhole letting you spy on your website’s behaviour in the larger world of search. For example, you can see data such as:
- What search terms your site shows up for in Google search (Yes, you can see keywords here!)
- Your average site rankings in search results for those keywords
- How many users are clicking on your site’s listing in Google results