Google 2 – How to Install Google Tag Manager on WordPress

Often website owners need to add multiple code snippets to track their conversions, traffic, and gather other analytical data.

With Google Tag Manager you can easily add and manage all of these scripts from a single dashboard.

There are built-in tag templates for Google Analytics, Adwords, DoubleClick, etc. Tag manager also works with several third-party analytics and tracking platforms.

Apart from that, you can use custom HTML to add your own tracking or any other code that you want to add.

This saves you the time of adding and removing tags from your code and rather manage it from an easy dashboard.

Visit https://tagmanager.google.com and Login with MCC account.

After login, click on Create Account.

In Account Name Put Your Client's Name & Set a Preferred Country.

Now you need to add a container to your account. A container could be a website or an app for iOS or Android platforms. In this case, we will use the web.

You should use your client's site’s domain for the container name. You can add multiple containers for each account. Once you’re done click on the create button to continue.

Google Tag Manager will now create your account with the container, and you will see your container dashboard. It would look something like this:

Now open your client's website's admin panel by visiting: https://www.example.com/wp-admin 

Enter the Details and Login.

On the Dashboard visit Appearance >>> Editor.

Locate and Click on header.php

Find the </head> in the code and paste your code just above it.

Don't Forget to Update the File.

Then, find the body in the code and paste your code just below it.

Don't Forget to Update the File.

Tags in Google tag manager will not go live until you publish the container. Visit Google Tag Manager dashboard and then click on the publish button.

Install Google Tag Assistant a Chrome Extension from Google.

Click on Add to Chrome.

Select the Google Tag Assistant Extension and Click Enable.

It will ask you to Refresh the page. After Refreshing you should see the following results.

Give Yourself a Pat on a Back.

You're Done !!