SEO (Search Engine Optimization) commonly means being imaginative but also looking at the market and at what others are doing. One of the main issues Google has is with boring and unoriginal content. It usually always imposes a penalty on content that has been “scraped” — meaning text that has been copied and then pasted onto another website.
In reading this, you can see how difficult it can be to attract attention on search engines and even job sites. You will be up against thousands, maybe even hundreds of millions of job-related searches all designed to get attention.
With the following workflow, you can easily optimize your job advertisements and get them to reach your target audience. You’ll learn, step by step, how to:
- Use search intent to understand applicant/candidate personas
- Understand the importance of keywords in job descriptions
- Be specific
- Not become over-reliant on SEO
We aim to show you how Process Street uses original relevant content when creating easy-to-use optimized workflows.