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Content Marketing
Updating Old Blog Content for SEO (Checklist)
Updating Old Blog Content for SEO (Checklist)

Updating Old Blog Content for SEO (Checklist)

Run this to stop your old pages falling off the face of the Earth.
1
Record the old post's details
2
Rewrite out-of-date paragraphs
3
Add links to your new content
4
Update the title to include the keyword
5
Update the slug to include the keyword
6
Include the keyword in the first 100 words
7
Mention the keyword in at least one sub-heading
8
Edit your metadata to include your target keyword
9
Change the publishing date to today
10
Bump it up onto the first page of your blog
11
Email it to your subscribers
12
Run your promotion process
13
Track the rank for a week