Now it's time to evaluate your alternatives against all defined criteria. For this, use the following scale:
+++ Extremely Positive (Excellent)
++ Positive (Good)
+ Neutral (neither good or bad)
- Extremely Negative (Bad)
For the car example:
Audi A3 Honda Civic Ford Focus
Acquisition cost: - ++ +
Insurance cost: + ++ +
Economy: ++ +++ ++
total of plus: 3 7 4
In our case, Honda Civic would be selected.