SEO Check list
Bing:
http://www.bing.com/toolbox/webmasters/
http://webmaster.live.com/webmaster
http://www.bing.com/webmaster/SubmitSitePage.aspx
http://www.bing.com/webmaster/ping.aspx?siteMap=grauhirn.org/sitemap.xml.gz
Yahoo
http://developer.yahoo.com/search/siteexplorer/V1/ping.html
https://siteexplorer.search.yahoo.com/
Google
https://www.google.com/webmasters/tools/
1. Accessibility
Robots.txt
Robot-Tags
http status codes
sitemap
site architecture
navigation (javascript/flash?)
PAGE SPEED
http://tools.pingdom.com/fpt/
2. indexability
site:url at google
(3) On-Page Ranking Factors
Is the URL short and user-friendly? A common rule of thumb is to keep URLs less than 115 characters.
Does the URL include relevant keywords? It's important to use a URL that effectively describes its corresponding content.
Is the URL using subfolders instead of subdomains? Subdomains are mostly treated as unique domains when it comes to passing link juice. Subfolders don't have this problem, and as a result, they are typically preferred over subdomains.
Does the URL avoid using excessive parameters? If possible, use static URLs. If you simply can't avoid using parameters, at least register them with your Google Webmaster Tools account.
Is the URL using hyphens to separate words? Underscores have a very checkered past with certain search engines. To be on the safe side, just use hyphens.
http://www.seomoz.org/blog/11-best-practices-for-urls
http://www.webgnomes.org/blog/seo-url-optimization/
Does the page contain substantive content? There's no hard and fast rule for how much content a page should contain, but using at least 300 words is a good rule of thumb.
Is the content valuable to its audience? This is obviously somewhat subjective, but you can approximate the answer with metrics such as bounce rate and time spent on the page.
Does the content contain targeted keywords? Do they appear in the first few paragraphs? If you want to rank for a keyword, it really helps to use it in your content.
Is the content spammy (e.g., keyword stuffing)? You want to include keywords in your content, but you don't want to go overboard.
Does the content minimize spelling and grammatical errors? Your content loses professional credibility if it contains glaring mistakes. Spell check is your friend; I promise.
Is the content easily readable? Various metrics exist for quantifying the readability of content (e.g., Flesch Reading Ease, Fog Index, etc.).
Are search engines able to process the content? Don't trap your content inside Flash, overly complex JavaScript, or images.
Duplicate content?
html validate?
titles
metya descriptions
Offsite Factors
- gaining traffic?
- http://www.alexa.com/siteinfo/nautiness-sailing.com
- http://www.opensiteexplorer.org/
Local Search Help for the Long Haul
Do you want to rank better in the local search results, stay visible there, and actually get more customers out of the deal?
If so, it will probably take some long-term work – especially if you’re in a competitive market.
Your site will need better content, you’ll need more hard-to-get links, and you’ll need more reviews from happy customers – for starters. You’ll also need to weather Google’s constant changes and deal with competitors who want to take your seat at the local Feast.
If you’d like world-class local SEO help from a guy with world-class experience, recognition, and happy clients, I’d like to take the journey with you.
We can get the ball rolling right now if you’d like to fill out this short questionnaire and send it over to me ([email protected]). I’ll look at your situation and let you know how I can help.
Or you can read on if you’d like a little more detail.
“What problems can you help me with?”
Pretty much anything that stands between you and more local customers. But just to be more specific, I can help you with frustrating issues like:
How to get more local visibility even when you’ve done everything you can think of.
Figuring out why you’re not getting enough customers from whatever rankings you do
How to get reviews in tricky situations (e.g. you’re a divorce lawyer or a psychotherapist).
Finding link opportunities and doing link-outreach in order to get those links.
Making an old, clunky website local-search-friendly and appealing to customers – if you can’t get a new website just yet.
How to create content that impresses customers and gets you ranking for relatively high-payoff, low-competition keywords. (“City pages” are a great example.)
Getting your AdWords campaign to perform better – or weaning your business off (This technically isn’t local SEO, but I’ve done AdWords for almost a decade and can probably help you.)
How to redesign your site and not lose rankings.
How to rank in markets where you don’t have a physical location.
“Why can’t we be like a Hollywood ‘power couple’ and just part ways after, say, 2 months?”
It’s possible you won’t need me after 2 months, if we plan the work and really work the plan. Depends what your goals are. But more often than not, it takes a longer-term push to create all the content your site needs, earn some good links, get happy customers to write reviews, and for Google to digest all that work.
“How does this compare to your other services?”
The “Done-for-You” service is excellent if you haven’t worked on your SEO much, or if you need exactly what’s included in the package (help with your listings, website fix-ups, link-opportunity research, and help on review strategy).
The “Local Visibility X-Ray” is a local SEO audit: I give you all my suggestions for how to meet your local visibility goals, and it’s up to you to run with the suggestions.
My “Mastermind” service is an hourly consultation. Perfect if you want some local-search troubleshooting or just have some questions you want answered for good.
My Long-Haul service (what I’m talking about on this page) is for you if you’re in an extra-competitive market, aren’t really a do-it-yourselfer, or just need bespoke service.
“How much will it cost?”
Depends on how much work you’ll need from me month to month.
If you’ve only got a few Benjamins to commit to local SEO each month, we may still be able to work together, but of course you won’t be getting hour upon hour of my time and toil. (I’m guessing similar logic probably applies to your business, too.)
We can always work out a different arrangement later. You don’t have to commit to a specific number of months.
Again, this is where my questionnaire comes in: You fill it out, I look at your situation, I email you some feedback or we schedule a quick phone call, I send you a proposal, and then we rock n’ roll.
“Why should I choose you?”
I’d say the ideal situation is that you’ve tried some of the suggestions in my emails and blog posts, found that they work pretty well, and realize that I could probably help you even more.
Maybe you’ve read my testimonials and want to work with someone well-known in the industry and experienced at helping business owners
Maybe you saw me speak at a conference.
Maybe a friend recommended me.
There are other possible reasons, too. Maybe you feel a rapport because you’re also a “cat person,” or you know I’m a Red Sox fan and just feel pity.
Whatever the case, I’d love to know your reasons for reading this far.
