"Above The Fold" is what customers will see as a first impression on your Sales Page without needing to scroll.
The Header of the page can include a small version of your Logo and the "Menu Bar" (optional).
Below the Header you should include an Image (or Sales Video) of your product, a Product Headline, and a Description of the product.
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1.2 Call To Action (CTA)
Near the top of your Sales Page and product image/video, include a Call To Action (CTA for short).
Your CTA should be a button that clearly states what the viewer should do.
Example: Enroll in FB Video Ads Today!
1.3 Course Value
Identify what your course offers by creating a Visual Checklist outlining all the Features of your course.
1.4 Course Content
Provide a Preview of the course, and include all Modules and Sections that students would see inside the course.
Optional: Include a Video Tour of the course as well.
1.5 Call To Action
Underneath the established course value, include another Call To Action.
The CTA should be a button that clearly states what the viewer should do.
"Getting Started with Your First Facebook Ad Campaign is as easy as 1... 2... 3...! Enroll in FB Video Ads Today!"
1.6 Address Objections
Based on Objections you gathered after deploying and interpreting your Survey Results in your Pre-Launch Phase, rebuttal the Objections on your Sales Page.
Add Testimonials (1-3 sentences) from students. Include their headshot and name.
1.8 Introduce Cost
Reiterate the value of the course, and also offer any Payment Plans (if applicable).
1.9 Satisfaction Guarantee
Include your Satisfaction/Money-Back Guarantee. We include a Guarantee so that the customer feels safe investing in our programs.
Offer Objection-Busting Bonus(es) and include a Bonus Heading, Image, Description, and Call To Action. Be sure to include the Dollar Value of each Bonus. The additional Perceived Value will make purchasing your product a "No-Brainer."
Optional: You can also add a Countdown Timer to create urgency, scarcity, and "FOMO."
A Sales Page Copywriting Group Coaching Call is being offered to ALL BBD Students!
2.1 Copywriting Coaching Call
Kira Hug specializes in conversion copywriting, which is based on both the science and art of research, optimization, UX, editing, and even eavesdropping on your customer (…so you know EVERYTHING about them).
Not only is Kira the copywriter for our Business By Design launches, she hosted a FREE Copywriting Group Coaching Call for EXCLUSIVELY for BBD students!
Once you have identified and outlined your Sales Page sections, ensure you thoroughly edit and proofread your copy and layout.
3.1 Preview Mode Edits
When editing your Sales Page, view your Instapage in "Preview" mode, so you can see it through the eyes of a viewer.
We use Instapage for building our Sales Pages effortlessly. We typically start from a blank canvas, but for additional graphic design, you can have a Graphic Designer create your elements.
We use onlinejobs.ph, and have found a wide array of talent to utilize for our Sales Page (graphic design, video editing, etc.).
When we use a Graphic Designer, we have them send us the Photoshop File of their finished design. From there, we have our VA transfer the Photoshop File into Instapage for us.
There is also an Instapage Template you can utilize and import directly into Instapage.
Instapage Templates: This Template can be uploaded into any Instapage account and then customized. The process for uploading is simple: 1) Download the Template 2) In Instapage, go to: Create New Page 3) Choose: Upload an Instapage File
*Please note: This file will not open on your desktop. However, it will upload to Instapage using the directions above.
See below for an image of the full sales page template OR click here to download a PDF of the sales page template.
This Sales Page Template can be uploaded into any Instapage account and customized for your course using the following steps.
5.1 Upload Process
Instapage Templates: This Templatecan be uploaded into any Instapage account and then customized. The process for uploading is simple:
1) Download the Template 2) In Instapage, go to: Create New Page 2) Choose: Upload an Instapage File
*Please note: These files will not open on your desktop. However, it will upload to Instapage using the directions above.
Finalize the Layout and Design. Make sure ALL links you want on the page are working the way they should.
Make any changes necessary, and be sure to check the Mobile Formatting! We have included finished examples of some of our Sales Pages.
a. Proofing Checklist
Here is the checklist our team uses when proofing that Sales Pages are ready to go out to our audience
All grammar and spelling is correct
All links are triple checked
Mobile Formatting is adjusted
Email tagging system after purchase works
Thank You/ Confirmation email after the purchase is set up