Standard Operating Procedure (SOP) Template Structure

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[SS Sales]

Revision:

Date: 03-Jul-2019

Purpose: This is to help you understand your job role and daily operations in Sales.

Responsibility:

Lead Pricing(Organic leads)- Khushbu
Lead Pricing(Paid leads)- Ameeth.
Industry-specific knowledge- Khushbu
Technical Queries- Bhavesh/Khushbu
New Development: Vishal

Introduction: It is a software discovery and recommendation platform which connects end software companies with the end customer.

How does it work?

In its Browse Software segment, SoftwareSuggest provides a comprehensive list of options for various business functions, starting from Accounting to Visitor Management, and for various industries starting from Agriculture to Textile, hence business owner can select the best available option.

Business Model: B2B, we are targeting every software companies either it can be SaaS-based or Desktop base.

Offerings: That's quite interesting actually,

Highly Qualified Lead pack

Pay per click Program

Get Reviewed

Holistic campaign

Pricing: Pricing totally depends on the client's criteria so firstly we need to share google form with them to understand their expectation from us after that need to discuss with the team then send the quotation.

Benefits: In other words, what extra you can give them.

Competitors: We are the only one in the market who are doing this but there are few companies who are in their early stage and provides similar offerings such as Capterra, SoftwareAdvice, Tech Jockey

Including information like this at the beginning means people are held accountable for their work.

Sales

1) Target Market: This is very necessary to decide which market you are going to target.

2) Category/Product target: Take the list of the category and ask your mentor to allocate the category you are going to work on i.e Business or Non-Business.

Steps to be followed to achieve

1) Create the list of Software Companies according to the categories allocated.

2) Understand their business

3) Pitch to connect

4) Mock Calls

Now you have got all the prerequisites so this is the time to use your skills and make your position in 

1) Explain what we are, what are we doing, how are we doing, and benefits.

2) Understand their business, roadblocks, expectation from SoftwareSuggest.

3) How are they generating leads for their business- Sources of leads?

4) Offer our services 

5) Most Important-Connect with the right prospect/decision maker

Sales are all about follow-ups:

1) On a very next day: Follow up email. Keep it short, simple
2) After 2 days of 2nd Email: When can we talk?
3) After 4-5 days of 3rd Email and goes on (Min 3 months)
4) Next, follow up should be made every week 2 times.

Note: Timing is very important. Use different times a day (Mix the timing)

Closure Process

1) Share Proforma Invoice by Accounts Team

2) Format to be shared: