Determine the topic, format, and duration of your broadcast
Determine the benefit(s) for your audience of this broadcast
Estimate the duration of your broadcast
Determine where you will be going live from (your profile, page, group, inside an event)
Decide whether there will be any in studio or remote guests on the broadcast
If there will be guests on the broadcast, be sure to schedule and confirm their availability
Determine if you plan to use this video later as an ad (might influence whether you answer questions or how you deliver)
Schedule Your Live Stream:
Determine when you will broadcast
To find when your audience is online, log in to your Facebook page, go to Insights, then the Posts section. Select the "When your fans are online" tab)
Create Your Live Stream Metadata:
Write your headline before you go live
Write your description before you go live
Determine Your Calls to Action:
Determine your call to action before you go live (send them to a lead magnet, ask them to complete a survey, ask them to subscribe/share/follow you)
Validate those items work (your landing page, lead magnet, email list, etc)
Announce Your Facebook Live Stream:
Make sure that you announce your live stream event to your email list
You may want to schedule out several email updates leading up to the event, even sending out one within a few hours of the launch can be a great idea to get more viewers
Make sure that you have scheduled social media posts to remind your fans and followers that you have a live stream coming up
It is never a bad idea to schedule reminders on multiple platforms so that your fans know that you have an event is coming up
If it is applicable you may want to create a Facebook event for your upcoming broadcast which includes features like reminders
Prepare Your Location/Studio and Technology:
Verify your connection speed (use WiFi if available, 4G at least if no WiFi)
If possible, turn off any other computers or devices that might consume bandwidth on your Internet connection during the broadcast
Make sure your computer and all software is up to date
Make sure your computer is plugged in
Turn off all notifications on your computer and shut down all applications except for your broadcast related tools
Verify that none of your applications, screens, or shots have any personal or location information you don’t want broadcasted (addresses, passwords, credit card numbers, etc)
Turn off all extraneous sources of noise (heating/air conditioner)
If filming at home, make sure your family knows you’re going live and ask them to minimize any noise
Make sure all cameras are stabilized (use tripods, stands, etc)
Verify your framing and lighting in each camera
Configure the white balance, color profile, and any other relevant settings in all of your camera to ensure consistent color in each shot
If necessary, configure any color correction required in your broadcast software
If using a green screen background, verify the screen is lit evenly
If using a virtual set, configure each input source within the set
Ensure chroma key is configured for each relevant camera source
If using real-time crawls, titles or overlays, verify those sources are functioning
Start Your Facebook Live Stream:
Check your preview video and audio and go ahead and begin your broadcast!
