The 5-Step Launch Planning PROCESS

No matter what TYPE of launch you run (heck! even if you INVENT your very own type of launch, it is VITAL that you spend the time to PLAN out the Strategy, Timeline and Execution of the LAUNCH... if you want it to be successful. The following is the exact same five step strategy we use!

Quick Overview VIDEO of the Five-Step
Launch Planning PROCESS:

Watch the quick video below from Business By Design to get an understanding of how to use the Five-Step Launch Planning Process with any launch or promotion in your business!

DREAM IT is about setting your goals. But not just revenue and sales goals, but the PERFORMANCE METRICS that will get you to your revenue goals. These are the METRICS THAT MATTER!

And the good news, each specific launch strategy has a unique calculator that will allow you to identify what your Performance Metrics are so you can go after your Revenue Goals with confidence!

An example of how this will look:

1. Identify Your Revenue Goal

2. Create Good, Better, Best Versions of this goal

3. Identify Key Metrics that Matter:
a. How many people in the launch
b. how many people consuming launch content
c. Lead Acquisition Budget

Each Launch Map will have a specific calculator to help you identify your Metrics That Matter so you know WHAT to focus on in order to hit your revenue goals. 

MAP IT is the step where you draw out the VISUAL steps of your prospect's journey from that first click to that final decision to purchase. Each Launch Process includes it's own map (so you don't need to create it!) but know that you can always change and modify as you go.

Each Launch Map consists of the following phases

1. A Starting Point
This is an initial traffic source, such as Ads, Social, Email, etc. 

2. An Email Gate
To get IN to your launch, it is required that an email is submitted to "opt-in" to the content

3. Content Delivery (Your Messaging)
At some point, some form of content is delivered to your "launch list." This is your MESSAGING. (Module 4)

4. A Process for Buying
Finally, there must be some place for people to buy. Yes, a Sales Page is nice, but it's not required. A Checkout page IS however. 

NOTE: I also like to include my email, ad and retargeting strategies in my launch maps, so feel free to include those as well

EXAMPLE BELOW:

Below is an example of one of our launch maps (the Video Series Launch) for you to review. It is also located in the Video Series Launch Process

BOOK IT is about putting your Launch Experience down on the calendar in a LINEAR timeline.

When are you starting ads? Sending Emails? Announcing your content?

When IS the Free Content going live?

When are Doors opening?

When are doors closing?

These questions and more must be answered and all key dates must be added to your Official Launch Calendar. This will allow you to WORK BACKWARDS towards the most time-sensitive activities FIRST.

And yes, every Launch Plan has a fully-designed Launch Calendar in place for you. 

EXAMPLE BELOW:

Below is an example of one of our launch calendars (the Video Series Launch) for you to review. It is also located in the Video Series Launch Process

CHUNK IT is based on the fact that in any launch... there is a lot to do! This step is about taking all the "to-do" items and chunking them into mini-projects and assigning those projects to different members on your team.

Basically, to successfully CHUNK your Launch, you'll need to identify:

a. The Mini-Project
b. The Definition of DONE
c. The Steps involved 
d. WHO is responsible for it
e. The Deadline for complete 

DO IT is simply the process of... DOING IT!

Now that "mini-projects" have been created, it's time to ADD this to your Project Management Board and add the specific To-Do's and assign to all appropriate members of your team.

For each launch, we have given a basic step-by-step execution guide so you have ALL the steps required. 

Unpack your launch by following the debrief process found HERE.