The Ultimate Customer Case Study

The objective of this project is to create a 3-5 minute video featuring the STORY (before and after) of our past customer and their transformation after going through the program.

We want the viewer of this video to feel: inspired. We want the viewer to resonate with the "hero", and we want them to see themselves in this video, and say, “if they can do it, so can I!” 

The "hero's" transformation needs to show the viewer what is possible as a result of going through the program.

The intention of this video for us:

We want to be able to share this video with THOUSANDS who are thinking of working with us. We want those who view this case study to see what is possible for themselves through someone else's experience and as a result of viewing the video, invest in themselves and their business by investing in our program. 

The “A-Roll” should be “interview-style footage of the “hero”

The rest of the video is inter-spliced with B-ROLL of lifestyle footage of the HERO “in-action.” The more this b-roll matches the FLOW of the story, the better!

A great story has just a few components:

• A hero we can all relate to
• A conflict, challenge or obstacle they MUST overcome
• And a happy ending (the results and transformation)

That is the basic flow we are looking for.

Where were they at before discovering BBD?

What were they struggling with?

What were their hopes, their dreams, and their desires?

How did they come to find and choose BBD?

What was the story where the stakes were the highest, the pain was the greatest, and they had to risk it all?

What was the rock bottom or tipping point for the Hero?

What results (specific tangible results) did they accomplish?

How do they feel about those results?

What is possible NOW for them?

Take me back to BEFORE Business By Design. What was business and your life like for you? (get specifics)

How did you FEEL?

What did you SAY to yourself?

What were your goals and motivations at the time?

What had you tried in the past that failed? 

How did that feel?

What did you begin to tell yourself?

How did you come to find Business By Design?

What was that experience (BBD) for you? 

What did you learn from BBD? Any big game-changing takeaways?

What happened next? What did you go out and do?

What results did you experience? Accomplish?

How did that FEEL after you accomplished that?

What does that make possible for you now?

If you could go back and give yourself advice back then, what advice would that be?

We want to capture them in their element.  When we find out what their happy life and work looks like, we want to capture that:

Add in B-Role that highlights the people that are important to them. 

Show clips of pictures of family, walking or playing with family. 

Highlight what their real-life looks like! 

Show what it looks like for our Hero to work in their business day-to-day.

Highlight them working on their laptop, making videos, podcasting, holding coaching calls, etc.

3. Their Favorite Hobby or Sport.

Highlight anything that they enjoy doing outside of their work. Add in anything else that shows their personality and transformation.