Content marketing is not easy. It takes a lot of elbow grease to create valuable content and even more to promote it! The promotion part is something that many companies tend to miss when looking at a content marketing strategy.
A general rule of thumb is you should spend 30% of your time creating content and 70% promoting it. So it makes sense that you'd have a solid, reliable process for content promotion, right?
That’s why we created this checklist - so you can use it to promote the content you work so hard to create and boost your blog's traffic.
Note, if you’re launching a website, check out our Website Launch Checklist. There is a little overlap but it's targeted to a new website launch vs a piece of content on an existing site.