Influencer Marketing is identifying personal brands, blogs, and social media accounts that have a large following.
We are going to identify relevant influencers, contact them, and ask them to help promote Pavlok.
There are three types of pitches we will do
1. Basic/Simple - pay to post - these influencers will accept a flat fee to post once or twice to their audience.
2. Affiliate/Joint Venture - these influencers will be more of a major deal and will become an affiliate to do more than one post. The kinds of deal we do with them can include: joint webinars, them sending out an email to their list, multiple posts, etc. The nature of this type of influencer relationship is ongoing as they will take a $50 commission per unit sold. They will get a special price for their audience of $179 per Pavlok device (regular is $199).
3. Integration/Partnership deals - This is more advanced and we won't be taking immediate action to identify potential bigger collaborations like this. An example of this: a productivity blogger has a course on how to become more productive, they might lack tracking or accountability in their program, we can help them by adding their courses to our Pavlok app, and white label our Pavlok device to be one specifically for their program. At this stage we will identify them, but not contact them.
The focus is to grow #1 and #2 for the rest of 2016.
Please go through the rest of the system.
As you go through this pay special attention to the tracking and weekly KPI's section.
KPI = Key Performance Indicators
Each influencer will be different depending on what habit group they represent [see next section: Each Habit & Keyword].