Very similar to ‘you might have missed this’, but this one is aimed at the leads who opened or replied to your original outreach but didn’t say they wanted the final link.
Here’s what I used:
I didn’t hear back from you earlier this week, but thought I’d send you the official announcement. 🙂
A few hours ago we launched our first ebook, "The Ultimate Guide to Business Process Automation with Zapier".
You can check out the book here.
I feel like it’d be useful for you for a couple of reasons.
1. It’s always good to educate your audience about Zapier, since it’s such an amazing productivity tool.
2. If you or your audience aren’t optmizing for business process automation yet, this will be really useful.
We’d love it if you could share it. (Here’s a link to tweet if you want to save some time).
Note: to bring up this segment, you’re going to want to filter your leads like this:
- Received [email template name]
- Is not tagged with #sendebook
- Did open