Experiment Tracking: A/B Testing Process

Recording the necessary data for a solid experiment.

Organizing:

Prioritization

Test will be run

Test will not be run

Full experiment details

Deploying:

Test instructions

Test variables

Test deployed

Testing:

Check this box to start the test

Do a spot check

Check this box to finish the test

Analysis:

Fill in your analysis

Organizing:

Prioritization

Place — where is the channel or page the test will take place on?

Tool — what tool will we use to stage this test?

Idea —what is the idea for this experiment?

Labor — what work will be done here?

Link — where are we directing visitors? what's the CTA?

Audience — who are we aiming at? a persona/segment of our visitors?

✅ Results — what do we want out of it?

Spend — how much money, time or resources this will need?

How high priority is this test (5 being highest)

Test will be run

Start Date

Test will not be run

Full experiment details

Test ID (the first test will be 01)

What is your hypothesis?

Additional Notes or Details

What will constitute a winning test?

How long will this test run for?

Deploying:

Test instructions

Fill in instructions for team building the test

What are we building here?

Test variables

paste title variables, upload screenshots, etc. Record the test variables here.

Control:

V1:

V2:

V3:

V4:

V5:

Alternately, use the file uploads below:

Control

Test deployed

Testing:

Check this box to start the test

Start Date

URL of experiement report

Do a spot check

Check 1 day later to see if anything has broken.

Check this box to finish the test

Analysis:

Fill in your analysis

Was the win condition met?

Control:

Winning variation:

Log results in detail:

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