A comprehensive PPC audit checklist takes countless hours of testing and iterating to properly create.
Most existing examples are too specific to adapt for yourself, and all of that effort could be in vain if you haven't accounted for how complicated SERPs are. That's why we've created this PPC Audit Checklist. This is an in-depth framework that covers the core focus areas that should be reviewed for each new campaign or after 3 months of data has been collected.
This checklist will walk through setting up goals, ensuring campaign settings are optimized, allocating budget, reviewing keywords, choosing proper ad extensions, and much more. Before moving into this audit keep the following quote in mind.
Nobody counts the number of ads you run; they just remember the impression you make. - Bill Bernbach