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PPC Monthly Campaign Review Checklist

PPC Monthly Campaign Review Checklist

Run this PPC checklist monthly for each account under management.
1
Introduction:
2
Input campaign data
3
Review key performance indicators
4
Make sure campaign settings are accurate
5
Check sitelinks
6
Review landing page
7
Analyze keywords
8
Check remarketing campaigns
9
Analyze campaign performance
10
Review quality score
11
Check & optimize budgets
12
Report/Action Items:
13
Summarize findings
14
Create a report (if needed)
15
Send report
16
Sources:
17
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