Important: Optimise for 1 keyword or phrase per post!
If you are writing a targeted post, have your keyword in mind. Use the keyword consistently and include synonyms where possible. If you're not sure, use Google suggestions or Moz Keyword explorer to refine your idea. Other tools include:
Check the ranking of a keyword before you decide on it - use this for competitor/peer researchhttps://serps.com/tools/rank-checker/