11 Parameters That Mobile Marketers Need To Evaluate Before Building or Buying A Referral Program
11 Parameters That Mobile Marketers Need To Evaluate Before Building or Buying A Referral Program
1
Time Spent
2
Expertise
3
Money
4
Lifetime Maintenance
5
Fraud Detection & Prevention
6
Dashboard For Marketing Teams
7
Customer Support For Referral Queries
8
In-depth Analytics
9
Dedicated Growth Manager
10
Frequent App Updates
11
Segmentation & Re-engagement
Time Spent
1
Do you really have time to create a thorough plan for referrals to get started?
2
Do you have enough time to build a parallel product along with your core product?
Expertise
1
Does your team possess any prior experience in building a referral program?
2
Do you have a complete know-how of the time required to build a robust referral program?
3
Have you factored issues such as end user experience while building referrals?
Money
1
Do you have enough money to invest in a parallel product?
2
Have you done the maths on the money and the concerning paycheck that you would need to release at the end of this exercise?
3
Are you ready to incur losses if referrals don’t work for your business, after investing time, intellect and sweat?
Lifetime Maintenance
1
Have you given thought to the lifetime maintenance of your referral system along with your core product?
2
What happens when the team that built your referral solution moves on?
Fraud Detection & Prevention
1
Have you thought about possible frauds that could make you lose millions?
2
Is your referral program foolproof?
Dashboard For Marketing Teams
1
Do you think your marketing team has access to real-time campaign results? Just like Google Adwords or Facebook ads?
2
Do you think they are overly dependent on the tech team for metrics concerning referrals?
3
Do you think they can quickly act on optimising the campaign without real-time metrics?
Customer Support For Referral Queries
1
Do you think your support team is ready to answer referral support tickets on play store, app store and other platforms?
2
Do you think your support team has the right information to provide meaningful answers to users coming via referrals?
3
Don’t you think that such tickets would intrude into your tech team’s time considering that there’s no sound query resolution is in place to guide them?
In-depth Analytics
1
Do you know the influencers for your referral?
2
What if your marketing team wants to break down the data minutely to ascertain their future strategy?
3
Do you know the percentage of users in terms of social actions, demography, etc.?
Dedicated Growth Manager
1
Does your marketing team possess enough experience in understanding referral data?
2
Can they act and optimize campaign on their own?
3
Have you realized how much time and effort it takes to train the whole marketing team?
Frequent App Updates
1
Can you quickly change something inside referral program without any tech help and without pushing app updates?
Segmentation & Re-engagement
1
Can you send a push notification to all the users who invited more than 5 friends?
2
Can you remind users who looked into your referral program but never actually referred any of their friends?
3
Can you send reminders to people who received referral invitation but never acted upon?
