2.4 Offer

The Three Ingredients of Your Offer:

1. Promise - The Transformation or Result Available for your Ideal Customer
2. Process - The Way in which you deliver the Promise
3. Price - The Price of your Offer and Instructions on how to pay

Why a Promotion or Launch Fails

1. The Offer - Wrong Offer or poorly-communicated Offer
2. The Execution - Poorly-executed launch or strategy
3. The Numbers - Not enough people going through your promotion

Common Mistakes with Crafting Your Offer

• Process over Promise
• Price matches Value
• Vague Promise
• Multiple Promises

The 5 Types of LEVERAGED Value:

1. Teaching
2. Coaching/Consulting
3. Community
4. Masterminding
5. The Wheel

The 4 Types of Offers I Recommend:

1. Group Coaching
2. Digital Courses
3. Memberships
4. Masterminds

Crafting Your Core Promise Workbook

Identify Your Offer's PROCESS:
The Process includes everything that is included in your Offer, such as:

• The Medium
• The Training
• Resources
• Support
• Bonuses

Answer the workbook questions included in this lesson to gain clarity on the PROCESS your product is offering to your Ideal Customer. 

Crafting Your Process Workbook

Identify the PRICE for your Offer:
The price is how much others agree to pay to access your product. The Price Section Includes:

• The Value
• The Price 
• Payment Plans
• Guarantee(s)
• Upsells
• Other Restrictions/Requirements