Before you create your viral post. Check that you do not have any other content scheduled to go out today, you do not want to spam your audience.
Before you create your viral post. Check that you do not have any other content scheduled to go out today, you do not want to spam your audience.
Everybody loves a transformation story. This is where you share yours.
The hook line is the most important part, here are some ideas:
I know these sound negative, but, unfortunately, the internet is more likely to click in a negative hookline, especially people who are currently experiencing and living a problem (something your ideal clients will be feeling).
The key here is to add a takeaway or a lesson that the reader can implement or see as inspiring. Remember to use simple language and space out your post with short sentences.
Before you post implement this engagement strategy as it'll boost the engagement on your own post.
The optimal time to engage on an influencer's post is as soon as they post. Doing so will help you piggy-back off of their engagement.
Situate yourself as an authority by leaving insightful comments on your competitor's content, this'll help get eyes on your content.
You want to do this just before you post.
Your owned audience are like your brand advocates or local influencers - their reach may not be as far, but the trust they command can equal and often surpasses that of top influencers.
That's why it's super important to show up for them, by responding to their content and showing your appreciation for them as much as possible.
Here are some ways you can build trust with your owned audience:
1. Tag them in posts that you think they will find interesting
2. As you are engaging, if you see someone asking for their services in a post, recommended them (in the comments by tagging them)
3. When people comment on your posts consistently reach out to them and thank them and send them this message:
"btw do you know anyone who is struggling to [INSERT PAIN POINT FOR YOUR OFFER] I won’t bore you with the details, bar the deal-breaker: [YOUR TAGLINE FOR YOUR OFFER] __for example: if they don't get a single new client in the 12 weeks I'll invest in their offer myself.__ Does anyone come to mind? P.S: obviously, if you’d like to join you’d be welcome too ♡"
Send this message to 10 people in your owned audience.
Reply to every single comment
Your post structure needs to have:
A CLEAR HOOK LINE
BODY (broken down - white space is your friend)
A CLEAR END (what's the point of this post? What is the key takeaway?)
Check off the mini-checklist before your post goes live:
NOW IS WHEN YOU POST
Your post structure needs to have:
A CLEAR HOOK LINE
BODY (broken down - white space is your friend)
A CLEAR END (what's the point of this post? What is the key takeaway?)
Check off the mini-checklist before your post goes live:
An effective tactic for encouraging engagement on your post is to add your Call to Action (CTA) in the comments section, like so:
Follow this mini-checklist when you post:
Your post is live. Now you want to get in touch with every single person who interacts with it to qualify them as a potential new client.
The goal of EVERY.SINGLE.CONVERSATION is to establish:
In action, this would look like:
1: “Hey NAME, we haven’t had a chance to properly connect yet. Thanks for the love on my post. How is [INSERT PAIN/SOLUTION TOPIC] going for you? Perhaps I could offer some help?”
if you need to bump up a message say something along the lines of:
"just bumping up my previous message in case you missed it ☺️"
“Totally get it. I have a bunch of clients who were in the same boat. To save me writing out the tonne of ideas I have to help you get on track maybe we should hop on a quick call when we both have a minute and I can explain them. Would you be up for that? (no pressure). Here's a link to book that in [INSERT BOOKING LINK]
Congrats!
Another checklist is complete
Create a folder on your laptop and save it there. I may ask you to send them to me at a later date to support you.
Chrome
Click to print the Workflow run, then select print, then under destination in the print menu, select “Save as PDF” or if you’re using Google Drive you can save it straight to your Google Drive.
Click to print the Workflow run, then select print, then “Print to PDF”.
Safari
Click to print the Workflow run, then in the printer selection click “PDF” and then “Save as PDF”.
Click to print the Workflow run, then change the printer selection to “Save as PDF”.
